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Simultaneous similarity, bounded generation and amenability

We prove that a discrete group $G$ is amenable iff it is strongly unitarizable in the following sense: every unitarizable representation $π$ on $G$ can be unitarized by an invertible chosen in the von Neumann algebra generated by the range of $π$. Analogously a $C^*$-algebra $A$ is nuclear iff any bounded homomorphism $u: A\to B(H)$ is strongly similar to a $*$-homomorphism in the sense that there is an invertible operator $ξ$ in the von Neumann algebra generated by the range of $u$ such that $a\to ξu(a) ξ^{-1}$ is a $*$-homomorphism. An analogous characterization holds in terms of derivations. We apply this to answer several questions left open in our previous work concerning the length $\ell(A,B)$ of the maximal tensor product $A\otimes_{\max} B$ of two unital $C^*$-algebras, when we consider its generation by the subalgebras $A\otimes 1$ and $1\otimes B$. We show that if $\ell(A,B)<\infty$ either for $B=B(\ell_2)$ or when $B$ is the $C^*$-algebra (either full or reduced) of a non Abelian free group, then $A$ must be nuclear. We also show that $\ell(A,B)\le d$ iff the canonical quotient map from the unital free product $A\ast B$ onto $A\otimes_{\max} B$ remains a complete quotient map when restricted to the closed span of the words of length $\le d$.