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Conductivities for Hyperscaling Violating Geometries

We show that many results about holographic conductivities in geometries with hyperscaling violating scaling can be reproduced from simple scaling laws in the dual field theory. We show that the electro-magnetic response of probe branes in these systems require at least one additional scaling parameter Phi beyond the usual dynamical exponent z and hyperscaling violating exponent theta, as also pointed out in earlier work. We show that the scaling exponents can be chosen in such a way that the temperature dependence of DC conductivity and Hall angle in strange metals can be reproduced.