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Xiao Yan

Xiao Yan contributes to research discovery and scholarly infrastructure.

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Published work

7 published item(s)

preprint2026arXiv

Unified Value Alignment for Generative Recommendation in Industrial Advertising

Generative Recommendation (GR) reformulates recommendation as a next-token generation problem and has shown promise in industrial applications. However, extending GR to industrial advertising is non-trivial because the system must optimize not only user interest but also commercial value. Existing GR pipelines remain largely semantics-centric, making it difficult to align value signals across tokenization, decoding, and online serving. To address this issue, we propose UniVA, a Unified Value Alignment framework for advertising recommendation. We first introduce a Commercial SID tokenizer that injects value-related attributes into SID construction, yielding value-discriminative item representations. We then develop a Generation-as-Ranking SID Decoder jointly optimized by supervised learning and eCPM-aware reinforcement learning, which fuses value scores into next-item SID generation to perform generation and ranking in one decoding process. Finally, we design a value-guided personalized beam search that reuses generation-as-ranking logits as online value guidance and applies a personalized trie tree to constrain decoding to request-valid SID paths. Experiments on the Tencent WeChat Channels advertising platform show that UniVA achieves a 37.04\% improvement in offline Hit Rate@100 over the baseline and a 1.5\% GMV lift in online A/B tests.

preprint2024arXiv

Large Language Models for Social Networks: Applications, Challenges, and Solutions

Large Language Models (LLMs) are transforming the way people generate, explore, and engage with content. We study how we can develop LLM applications for online social networks. Despite LLMs' successes in other domains, it is challenging to develop LLM-based products for social networks for numerous reasons, and it has been relatively under-reported in the research community. We categorize LLM applications for social networks into three categories. First is knowledge tasks where users want to find new knowledge and information, such as search and question-answering. Second is entertainment tasks where users want to consume interesting content, such as getting entertaining notification content. Third is foundational tasks that need to be done to moderate and operate the social networks, such as content annotation and LLM monitoring. For each task, we share the challenges we found, solutions we developed, and lessons we learned. To the best of our knowledge, this is the first comprehensive paper about developing LLM applications for social networks.

preprint2022arXiv

Automatic Meta-Path Discovery for Effective Graph-Based Recommendation

Heterogeneous Information Networks (HINs) are labeled graphs that depict relationships among different types of entities (e.g., users, movies and directors). For HINs, meta-path-based recommenders (MPRs) utilize meta-paths (i.e., abstract paths consisting of node and link types) to predict user preference, and have attracted a lot of attention due to their explainability and performance. We observe that the performance of MPRs is highly sensitive to the meta-paths they use, but existing works manually select the meta-paths from many possible ones. Thus, to discover effective meta-paths automatically, we propose the Reinforcement learning-based Meta-path Selection (RMS) framework. Specifically, we define a vector encoding for meta-paths and design a policy network to extend meta-paths. The policy network is trained based on the results of downstream recommendation tasks and an early stopping approximation strategy is proposed to speed up training. RMS is a general model, and it can work with all existing MPRs. We also propose a new MPR called RMS-HRec, which uses an attention mechanism to aggregate information from the meta-paths. We conduct extensive experiments on real datasets. Compared with the manually selected meta-paths, the meta-paths identified by RMS consistently improve recommendation quality. Moreover, RMS-HRec outperforms state-of-the-art recommender systems by an average of 7% in hit ratio. The codes and datasets are available on https://github.com/Stevenn9981/RMS-HRec.

preprint2022arXiv

Manu: A Cloud Native Vector Database Management System

With the development of learning-based embedding models, embedding vectors are widely used for analyzing and searching unstructured data. As vector collections exceed billion-scale, fully managed and horizontally scalable vector databases are necessary. In the past three years, through interaction with our 1200+ industry users, we have sketched a vision for the features that next-generation vector databases should have, which include long-term evolvability, tunable consistency, good elasticity, and high performance. We present Manu, a cloud native vector database that implements these features. It is difficult to integrate all these features if we follow traditional DBMS design rules. As most vector data applications do not require complex data models and strong data consistency, our design philosophy is to relax the data model and consistency constraints in exchange for the aforementioned features. Specifically, Manu firstly exposes the write-ahead log (WAL) and binlog as backbone services. Secondly, write components are designed as log publishers while all read-only analytic and search components are designed as independent subscribers to the log services. Finally, we utilize multi-version concurrency control (MVCC) and a delta consistency model to simplify the communication and cooperation among the system components. These designs achieve a low coupling among the system components, which is essential for elasticity and evolution. We also extensively optimize Manu for performance and usability with hardware-aware implementations and support for complex search semantics.

preprint2020arXiv

Convolutional Embedding for Edit Distance

Edit-distance-based string similarity search has many applications such as spell correction, data de-duplication, and sequence alignment. However, computing edit distance is known to have high complexity, which makes string similarity search challenging for large datasets. In this paper, we propose a deep learning pipeline (called CNN-ED) that embeds edit distance into Euclidean distance for fast approximate similarity search. A convolutional neural network (CNN) is used to generate fixed-length vector embeddings for a dataset of strings and the loss function is a combination of the triplet loss and the approximation error. To justify our choice of using CNN instead of other structures (e.g., RNN) as the model, theoretical analysis is conducted to show that some basic operations in our CNN model preserve edit distance. Experimental results show that CNN-ED outperforms data-independent CGK embedding and RNN-based GRU embedding in terms of both accuracy and efficiency by a large margin. We also show that string similarity search can be significantly accelerated using CNN-based embeddings, sometimes by orders of magnitude.

preprint2020arXiv

Hierarchical Graph Matching Network for Graph Similarity Computation

Graph edit distance / similarity is widely used in many tasks, such as graph similarity search, binary function analysis, and graph clustering. However, computing the exact graph edit distance (GED) or maximum common subgraph (MCS) between two graphs is known to be NP-hard. In this paper, we propose the hierarchical graph matching network (HGMN), which learns to compute graph similarity from data. HGMN is motivated by the observation that two similar graphs should also be similar when they are compressed into more compact graphs. HGMN utilizes multiple stages of hierarchical clustering to organize a graph into successively more compact graphs. At each stage, the earth mover distance (EMD) is adopted to obtain a one-to-one mapping between the nodes in two graphs (on which graph similarity is to be computed), and a correlation matrix is also derived from the embeddings of the nodes in the two graphs. The correlation matrices from all stages are used as input for a convolutional neural network (CNN), which is trained to predict graph similarity by minimizing the mean squared error (MSE). Experimental evaluation on 4 datasets in different domains and 4 performance metrics shows that HGMN consistently outperforms existing baselines in the accuracy of graph similarity approximation.

preprint2020arXiv

TensorOpt: Exploring the Tradeoffs in Distributed DNN Training with Auto-Parallelism

A good parallelization strategy can significantly improve the efficiency or reduce the cost for the distributed training of deep neural networks (DNNs). Recently, several methods have been proposed to find efficient parallelization strategies but they all optimize a single objective (e.g., execution time, memory consumption) and produce only one strategy. We propose FT, an efficient algorithm that searches for an optimal set of parallelization strategies to allow the trade-off among different objectives. FT can adapt to different scenarios by minimizing the memory consumption when the number of devices is limited and fully utilize additional resources to reduce the execution time. For popular DNN models (e.g., vision, language), an in-depth analysis is conducted to understand the trade-offs among different objectives and their influence on the parallelization strategies. We also develop a user-friendly system, called TensorOpt, which allows users to run their distributed DNN training jobs without caring the details of parallelization strategies. Experimental results show that FT runs efficiently and provides accurate estimation of runtime costs, and TensorOpt is more flexible in adapting to resource availability compared with existing frameworks.