Researcher profile

Tonghan Wang

Tonghan Wang contributes to research discovery and scholarly infrastructure.

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Published work

8 published item(s)

preprint2026arXiv

How LLMs Are Persuaded: A Few Attention Heads, Rerouted

Language models can be persuaded to abandon factual knowledge. This vulnerability is central to AI safety, but its internal mechanism remains poorly understood. We uncover a compact causal mechanism for persuasion-induced factual errors. A small set of mid-layer attention heads almost entirely determines the model's answer. These heads write answer options into a low-dimensional polyhedron, with options occupying distinct vertices. Persuasion does not blur belief or merely reduce confidence; it causes a discrete latent jump from the correct-answer vertex to the persuasion-target vertex. We show that decision heads are not reasoning over evidence. Instead, they copy whichever option token their attention selects. Persuasion works by redirecting attention. We isolate a rank-one evidence-routing feature that controls the route. Directly modifying this feature steers the model's choice, and removing it blocks persuasion. We then trace the feature back to a band of shallower attention heads that build it from persuasive keywords in the input. Every step is validated by intervention. This mechanism appears across open-source LLMs and realistic poisoning scenarios such as Generative Engine Optimization, revealing persuasion as a narrow, monitorable circuit.

preprint2026arXiv

LLM Advertisement based on Neuron Auctions

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma: balancing advertiser payoffs, platform revenue, and user experience. Existing methods, such as prompt injection or rigid position slots, disrupt semantic coherence and lack a parametric framework for independent control, rendering rigorous mechanism design intractable. To bridge this gap, we introduce Neuron Auctions, a novel paradigm that shifts the auction object from the surface text space to the LLM's internal representations. Leveraging mechanistic interpretability, we identify brand-specific feed-forward network (FFN) neurons and demonstrate that competing brands activate within approximately orthogonal subspaces. This near-perfect independence allows us to define continuous, disentangled intervention budgets (specifically, neuron counts and amplification factors) as auctionable commodities. Building on this computational carrier, we design a continuous menu-based auction mechanism that naturally guarantees strategy-proofness and optimizes revenue for the platform. By explicitly incorporating a user utility penalty into the platform's optimization objective, our framework dynamically prices out overly aggressive interventions. Extensive experiments demonstrate that Neuron Auctions effectively preserve natural discourse quality while achieving an optimal alignment between commercial incentives and user satisfaction.

preprint2026arXiv

NaiAD: Initiate Data-Driven Research for LLM Advertising

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and commercial utility. To mitigate the dimensional collinearity of aligned LLMs, we propose a decoupled generation pipeline that produces structurally diverse samples, ranging from responses that explicitly disentangle stakeholder utilities to responses that are uniformly strong or weak across dimensions. We further provide score labels calibrated by a Variance-Calibrated Prediction-Powered Inference (VC-PPI) framework, aligning automated scoring with human annotations. Mechanistic analyses reveal that successful ad integration relies on reasoning paths that cluster into four distinct semantic strategies. Models leveraging NaiAD internalize these strategies to simultaneously improve user and commercial utility, while enabling independent control over these distinct objectives via in-context learning. Together, these results position NaiAD as a foundational infrastructure for developing future LLM-native ad systems.

preprint2026arXiv

The Memory Curse: How Expanded Recall Erodes Cooperative Intent in LLM Agents

Context window expansion is often treated as a straightforward capability upgrade for LLMs, but we find it systematically fails in multi-agent social dilemmas. Across 7 LLMs and 4 games over 500 rounds, expanding accessible history degrades cooperation in 18 of 28 model--game settings, a pattern we term the memory curse. We isolate the underlying mechanism through three analyses. First, lexical analysis of 378,000 reasoning traces associates this breakdown with eroding forward-looking intent rather than rising paranoia. We validate this using targeted fine-tuning as a cognitive probe: a LoRA adapter trained exclusively on forward-looking traces mitigates the decay and transfers zero-shot to distinct games. Second, memory sanitization holds prompt length fixed while replacing visible history with synthetic cooperative records, which restores cooperation substantially, proving the trigger is memory content, not length alone. Finally, ablating explicit Chain-of-Thought reasoning often reduces the collapse, showing that deliberation paradoxically amplifies the memory curse. Together, these results recast memory as an active determinant of multi-agent behavior: longer recall can either destabilize or support cooperation depending on the reasoning patterns it elicits.

preprint2022arXiv

Context-Aware Sparse Deep Coordination Graphs

Learning sparse coordination graphs adaptive to the coordination dynamics among agents is a long-standing problem in cooperative multi-agent learning. This paper studies this problem and proposes a novel method using the variance of payoff functions to construct context-aware sparse coordination topologies. We theoretically consolidate our method by proving that the smaller the variance of payoff functions is, the less likely action selection will change after removing the corresponding edge. Moreover, we propose to learn action representations to effectively reduce the influence of payoff functions' estimation errors on graph construction. To empirically evaluate our method, we present the Multi-Agent COordination (MACO) benchmark by collecting classic coordination problems in the literature, increasing their difficulty, and classifying them into different types. We carry out a case study and experiments on the MACO and StarCraft II micromanagement benchmark to demonstrate the dynamics of sparse graph learning, the influence of graph sparseness, and the learning performance of our method. (The MACO benchmark and codes are publicly available at https://github.com/TonghanWang/CASEC-MACO-benchmark.)

preprint2022arXiv

Multi-Agent Policy Transfer via Task Relationship Modeling

Team adaptation to new cooperative tasks is a hallmark of human intelligence, which has yet to be fully realized in learning agents. Previous work on multi-agent transfer learning accommodate teams of different sizes, heavily relying on the generalization ability of neural networks for adapting to unseen tasks. We believe that the relationship among tasks provides the key information for policy adaptation. In this paper, we try to discover and exploit common structures among tasks for more efficient transfer, and propose to learn effect-based task representations as a common space of tasks, using an alternatively fixed training scheme. We demonstrate that the task representation can capture the relationship among tasks, and can generalize to unseen tasks. As a result, the proposed method can help transfer learned cooperation knowledge to new tasks after training on a few source tasks. We also find that fine-tuning the transferred policies help solve tasks that are hard to learn from scratch.

preprint2020arXiv

Learning Nearly Decomposable Value Functions Via Communication Minimization

Reinforcement learning encounters major challenges in multi-agent settings, such as scalability and non-stationarity. Recently, value function factorization learning emerges as a promising way to address these challenges in collaborative multi-agent systems. However, existing methods have been focusing on learning fully decentralized value functions, which are not efficient for tasks requiring communication. To address this limitation, this paper presents a novel framework for learning nearly decomposable Q-functions (NDQ) via communication minimization, with which agents act on their own most of the time but occasionally send messages to other agents in order for effective coordination. This framework hybridizes value function factorization learning and communication learning by introducing two information-theoretic regularizers. These regularizers are maximizing mutual information between agents' action selection and communication messages while minimizing the entropy of messages between agents. We show how to optimize these regularizers in a way that is easily integrated with existing value function factorization methods such as QMIX. Finally, we demonstrate that, on the StarCraft unit micromanagement benchmark, our framework significantly outperforms baseline methods and allows us to cut off more than $80\%$ of communication without sacrificing the performance. The videos of our experiments are available at https://sites.google.com/view/ndq.

preprint2020arXiv

ROMA: Multi-Agent Reinforcement Learning with Emergent Roles

The role concept provides a useful tool to design and understand complex multi-agent systems, which allows agents with a similar role to share similar behaviors. However, existing role-based methods use prior domain knowledge and predefine role structures and behaviors. In contrast, multi-agent reinforcement learning (MARL) provides flexibility and adaptability, but less efficiency in complex tasks. In this paper, we synergize these two paradigms and propose a role-oriented MARL framework (ROMA). In this framework, roles are emergent, and agents with similar roles tend to share their learning and to be specialized on certain sub-tasks. To this end, we construct a stochastic role embedding space by introducing two novel regularizers and conditioning individual policies on roles. Experiments show that our method can learn specialized, dynamic, and identifiable roles, which help our method push forward the state of the art on the StarCraft II micromanagement benchmark. Demonstrative videos are available at https://sites.google.com/view/romarl/.