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Lixin Zou

Lixin Zou contributes to research discovery and scholarly infrastructure.

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Published work

6 published item(s)

preprint2026arXiv

Generative Auto-Bidding with Unified Modeling and Exploration

Automated bidding is central to modern digital advertising. Early rule-based methods lacked adaptability, while subsequent Reinforcement Learning approaches modeled bidding as a Markov Decision Process but struggled with long-term dependencies. Recent generative models show promise, yet they lack explicit mechanisms to balance exploration and safety, relying solely on action perturbations or trajectory guidance without a safety fallback. This results in inefficient exploration and elevated financial risk for advertising platforms. To address this gap, we propose GUIDE (Generative Auto-Bidding with Unified Modeling and Exploration), a framework that synergistically integrates directed exploration with a safe fallback mechanism. GUIDE employs a Decision Transformer (DT) to jointly model historical bidding actions and environmental state transitions. A Q-value module guides the DT's exploration via regularization constraints, while an Inverse Dynamics Module (IDM) leverages DT-predicted future states to infer robust, behaviorally consistent actions as a safe policy fallback. The Q-value module then adaptively selects the final action between these two options, balancing exploration and safety. Together, these components form an integrated "explore-safeguard-select" pipeline that unifies efficiency and safety. We conduct extensive experiments on public datasets, in simulated auction environments, and through large-scale online deployment on Taobao, a leading Chinese advertising platform. Results show GUIDE consistently outperforms state-of-the-art baselines across all scenarios. In real-world deployment, GUIDE achieves notable gains: +4.10% ad GMV, +1.40% ad clicks, +1.66% ad cost, and +3.52% ad ROI, demonstrating its effectiveness and strong industrial applicability.

preprint2026arXiv

LFD: Layer Fused Decoding to Exploit External Knowledge in Retrieval-Augmented Generation

Retrieval-augmented generation (RAG) incorporates external knowledge into large language models (LLMs), improving their adaptability to downstream tasks and enabling information updates. Surprisingly, recent empirical evidence demonstrates that injecting noise into retrieved relevant documents paradoxically facilitates exploitation of external knowledge and improves generation quality. Although counterintuitive and challenging to apply in practice, this phenomenon enables granular control and rigorous analysis of how LLMs integrate external knowledge. Therefore, in this paper, we intervene on noise injection and establish a layer-specific functional demarcation within the LLM: shallow layers specialize in local context modeling, intermediate layers focus on integrating long-range external factual knowledge, and deeper layers primarily rely on parametric internal knowledge. Building on this insight, we propose Layer Fused Decoding (LFD), a simple decoding strategy that directly combines representations from an intermediate layer with final-layer decoding outputs to fully exploit the external factual knowledge. To identify the optimal intermediate layer, we introduce an internal knowledge score (IKS) criterion that selects the layer with the lowest IKS value in the latter half of layers. Experimental results across multiple benchmarks demonstrate that LFD helps RAG systems more effectively surface retrieved context knowledge with minimal cost.

preprint2022arXiv

Approximated Doubly Robust Search Relevance Estimation

Extracting query-document relevance from the sparse, biased clickthrough log is among the most fundamental tasks in the web search system. Prior art mainly learns a relevance judgment model with semantic features of the query and document and ignores directly counterfactual relevance evaluation from the clicking log. Though the learned semantic matching models can provide relevance signals for tail queries as long as the semantic feature is available. However, such a paradigm lacks the capability to introspectively adjust the biased relevance estimation whenever it conflicts with massive implicit user feedback. The counterfactual evaluation methods, on the contrary, ensure unbiased relevance estimation with sufficient click information. However, they suffer from the sparse or even missing clicks caused by the long-tailed query distribution. In this paper, we propose to unify the counterfactual evaluating and learning approaches for unbiased relevance estimation on search queries with various popularities. Specifically, we theoretically develop a doubly robust estimator with low bias and variance, which intentionally combines the benefits of existing relevance evaluating and learning approaches. We further instantiate the proposed unbiased relevance estimation framework in Baidu search, with comprehensive practical solutions designed regarding the data pipeline for click behavior tracking and online relevance estimation with an approximated deep neural network. Finally, we present extensive empirical evaluations to verify the effectiveness of our proposed framework, finding that it is robust in practice and manages to improve online ranking performance substantially.

preprint2022arXiv

Enhanced Doubly Robust Learning for Debiasing Post-click Conversion Rate Estimation

Post-click conversion, as a strong signal indicating the user preference, is salutary for building recommender systems. However, accurately estimating the post-click conversion rate (CVR) is challenging due to the selection bias, i.e., the observed clicked events usually happen on users' preferred items. Currently, most existing methods utilize counterfactual learning to debias recommender systems. Among them, the doubly robust (DR) estimator has achieved competitive performance by combining the error imputation based (EIB) estimator and the inverse propensity score (IPS) estimator in a doubly robust way. However, inaccurate error imputation may result in its higher variance than the IPS estimator. Worse still, existing methods typically use simple model-agnostic methods to estimate the imputation error, which are not sufficient to approximate the dynamically changing model-correlated target (i.e., the gradient direction of the prediction model). To solve these problems, we first derive the bias and variance of the DR estimator. Based on it, a more robust doubly robust (MRDR) estimator has been proposed to further reduce its variance while retaining its double robustness. Moreover, we propose a novel double learning approach for the MRDR estimator, which can convert the error imputation into the general CVR estimation. Besides, we empirically verify that the proposed learning scheme can further eliminate the high variance problem of the imputation learning. To evaluate its effectiveness, extensive experiments are conducted on a semi-synthetic dataset and two real-world datasets. The results demonstrate the superiority of the proposed approach over the state-of-the-art methods. The code is available at https://github.com/guosyjlu/MRDR-DL.

preprint2022arXiv

PReGAN: Answer Oriented Passage Ranking with Weakly Supervised GAN

Beyond topical relevance, passage ranking for open-domain factoid question answering also requires a passage to contain an answer (answerability). While a few recent studies have incorporated some reading capability into a ranker to account for answerability, the ranker is still hindered by the noisy nature of the training data typically available in this area, which considers any passage containing an answer entity as a positive sample. However, the answer entity in a passage is not necessarily mentioned in relation with the given question. To address the problem, we propose an approach called \ttt{PReGAN} for Passage Reranking based on Generative Adversarial Neural networks, which incorporates a discriminator on answerability, in addition to a discriminator on topical relevance. The goal is to force the generator to rank higher a passage that is topically relevant and contains an answer. Experiments on five public datasets show that \ttt{PReGAN} can better rank appropriate passages, which in turn, boosts the effectiveness of QA systems, and outperforms the existing approaches without using external data.

preprint2020arXiv

Neural Interactive Collaborative Filtering

In this paper, we study collaborative filtering in an interactive setting, in which the recommender agents iterate between making recommendations and updating the user profile based on the interactive feedback. The most challenging problem in this scenario is how to suggest items when the user profile has not been well established, i.e., recommend for cold-start users or warm-start users with taste drifting. Existing approaches either rely on overly pessimistic linear exploration strategy or adopt meta-learning based algorithms in a full exploitation way. In this work, to quickly catch up with the user's interests, we propose to represent the exploration policy with a neural network and directly learn it from the feedback data. Specifically, the exploration policy is encoded in the weights of multi-channel stacked self-attention neural networks and trained with efficient Q-learning by maximizing users' overall satisfaction in the recommender systems. The key insight is that the satisfied recommendations triggered by the exploration recommendation can be viewed as the exploration bonus (delayed reward) for its contribution on improving the quality of the user profile. Therefore, the proposed exploration policy, to balance between learning the user profile and making accurate recommendations, can be directly optimized by maximizing users' long-term satisfaction with reinforcement learning. Extensive experiments and analysis conducted on three benchmark collaborative filtering datasets have demonstrated the advantage of our method over state-of-the-art methods.