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Eytan Bakshy

Eytan Bakshy appears in the imported research catalog. Authorship, coauthor and topic links are available while profile ownership is still unclaimed.

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Machine LearningArtificial IntelligenceSocial and Information NetworksApplicationsphysics.soc-phmath.OCHuman-Computer InteractionMethodologyNetworking and Internet ArchitectureProgramming LanguagesSoftware Engineering

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Published work

12 published item(s)

preprint2026arXiv

Embedding by Elicitation: Dynamic Representations for Bayesian Optimization of System Prompts

System prompts are a central control mechanism in modern AI systems, shaping behavior across conversations, tasks, and user populations. Yet they are difficult to tune when feedback is available only as aggregate metrics rather than per-example labels, failures, or critiques. We study this aggregate feedback setting as sample-constrained black-box optimization over discrete, variable-length text. We introduce ReElicit, a Bayesian optimization framework based on \emph{embedding by elicitation}. Given a task description, previously evaluated prompts, and scalar scores, an LLM elicits a compact, interpretable feature space and maps prompts into it. Leveraging a probabilistic Gaussian process surrogate, an acquisition function then selects target feature vectors, which the LLM realizes and refines into deployable system prompts. Re-eliciting the feature space as new evaluations arrive lets the representation adapt to the observed prompt-score history. We evaluate the setting using offline benchmark accuracy as a controlled aggregate proxy: the optimizer observes one scalar score per prompt and no per-example labels, errors, or critiques. Across ten system prompt optimization tasks with a 30 total evaluation budget, ReElicit achieves the strongest aggregate performance profile among representative aggregate-only prompt-optimization baselines. These results suggest that LLMs can serve as adaptive semantic representation builders, not only prompt generators, for Bayesian optimization over natural-language artifacts.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Interpretable Personalized Experimentation

Black-box heterogeneous treatment effect (HTE) models are increasingly being used to create personalized policies that assign individuals to their optimal treatments. However, they are difficult to understand, and can be burdensome to maintain in a production environment. In this paper, we present a scalable, interpretable personalized experimentation system, implemented and deployed in production at Meta. The system works in a multiple treatment, multiple outcome setting typical at Meta to: (1) learn explanations for black-box HTE models; (2) generate interpretable personalized policies. We evaluate the methods used in the system on publicly available data and Meta use cases, and discuss lessons learnt during the development of the system.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Look-Ahead Acquisition Functions for Bernoulli Level Set Estimation

Level set estimation (LSE) is the problem of identifying regions where an unknown function takes values above or below a specified threshold. Active sampling strategies for efficient LSE have primarily been studied in continuous-valued functions. Motivated by applications in human psychophysics where common experimental designs produce binary responses, we study LSE active sampling with Bernoulli outcomes. With Gaussian process classification surrogate models, the look-ahead model posteriors used by state-of-the-art continuous-output methods are intractable. However, we derive analytic expressions for look-ahead posteriors of sublevel set membership, and show how these lead to analytic expressions for a class of look-ahead LSE acquisition functions, including information-based methods. Benchmark experiments show the importance of considering the global look-ahead impact on the entire posterior. We demonstrate a clear benefit to using this new class of acquisition functions on benchmark problems, and on a challenging real-world task of estimating a high-dimensional contrast sensitivity function.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Looper: An end-to-end ML platform for product decisions

Modern software systems and products increasingly rely on machine learning models to make data-driven decisions based on interactions with users, infrastructure and other systems. For broader adoption, this practice must (i) accommodate product engineers without ML backgrounds, (ii) support finegrain product-metric evaluation and (iii) optimize for product goals. To address shortcomings of prior platforms, we introduce general principles for and the architecture of an ML platform, Looper, with simple APIs for decision-making and feedback collection. Looper covers the end-to-end ML lifecycle from collecting training data and model training to deployment and inference, and extends support to personalization, causal evaluation with heterogenous treatment effects, and Bayesian tuning for product goals. During the 2021 production deployment Looper simultaneously hosted 440-1,000 ML models that made 4-6 million real-time decisions per second. We sum up experiences of platform adopters and describe their learning curve.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Multi-Objective Bayesian Optimization over High-Dimensional Search Spaces

Many real world scientific and industrial applications require optimizing multiple competing black-box objectives. When the objectives are expensive-to-evaluate, multi-objective Bayesian optimization (BO) is a popular approach because of its high sample efficiency. However, even with recent methodological advances, most existing multi-objective BO methods perform poorly on search spaces with more than a few dozen parameters and rely on global surrogate models that scale cubically with the number of observations. In this work we propose MORBO, a scalable method for multi-objective BO over high-dimensional search spaces. MORBO identifies diverse globally optimal solutions by performing BO in multiple local regions of the design space in parallel using a coordinated strategy. We show that MORBO significantly advances the state-of-the-art in sample efficiency for several high-dimensional synthetic problems and real world applications, including an optical display design problem and a vehicle design problem with 146 and 222 parameters, respectively. On these problems, where existing BO algorithms fail to scale and perform well, MORBO provides practitioners with order-of-magnitude improvements in sample efficiency over the current approach.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Robust Multi-Objective Bayesian Optimization Under Input Noise

Bayesian optimization (BO) is a sample-efficient approach for tuning design parameters to optimize expensive-to-evaluate, black-box performance metrics. In many manufacturing processes, the design parameters are subject to random input noise, resulting in a product that is often less performant than expected. Although BO methods have been proposed for optimizing a single objective under input noise, no existing method addresses the practical scenario where there are multiple objectives that are sensitive to input perturbations. In this work, we propose the first multi-objective BO method that is robust to input noise. We formalize our goal as optimizing the multivariate value-at-risk (MVaR), a risk measure of the uncertain objectives. Since directly optimizing MVaR is computationally infeasible in many settings, we propose a scalable, theoretically-grounded approach for optimizing MVaR using random scalarizations. Empirically, we find that our approach significantly outperforms alternative methods and efficiently identifies optimal robust designs that will satisfy specifications across multiple metrics with high probability.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

Real-world Video Adaptation with Reinforcement Learning

Client-side video players employ adaptive bitrate (ABR) algorithms to optimize user quality of experience (QoE). We evaluate recently proposed RL-based ABR methods in Facebook's web-based video streaming platform. Real-world ABR contains several challenges that requires customized designs beyond off-the-shelf RL algorithms -- we implement a scalable neural network architecture that supports videos with arbitrary bitrate encodings; we design a training method to cope with the variance resulting from the stochasticity in network conditions; and we leverage constrained Bayesian optimization for reward shaping in order to optimize the conflicting QoE objectives. In a week-long worldwide deployment with more than 30 million video streaming sessions, our RL approach outperforms the existing human-engineered ABR algorithms.

0 citations0 reviewsNo code linkedOpen access
preprint2017arXiv

Bias and high-dimensional adjustment in observational studies of peer effects

Peer effects, in which the behavior of an individual is affected by the behavior of their peers, are posited by multiple theories in the social sciences. Other processes can also produce behaviors that are correlated in networks and groups, thereby generating debate about the credibility of observational (i.e. nonexperimental) studies of peer effects. Randomized field experiments that identify peer effects, however, are often expensive or infeasible. Thus, many studies of peer effects use observational data, and prior evaluations of causal inference methods for adjusting observational data to estimate peer effects have lacked an experimental "gold standard" for comparison. Here we show, in the context of information and media diffusion on Facebook, that high-dimensional adjustment of a nonexperimental control group (677 million observations) using propensity score models produces estimates of peer effects statistically indistinguishable from those from using a large randomized experiment (220 million observations). Naive observational estimators overstate peer effects by 320% and commonly used variables (e.g., demographics) offer little bias reduction, but adjusting for a measure of prior behaviors closely related to the focal behavior reduces bias by 91%. High-dimensional models adjusting for over 3,700 past behaviors provide additional bias reduction, such that the full model reduces bias by over 97%. This experimental evaluation demonstrates that detailed records of individuals' past behavior can improve studies of social influence, information diffusion, and imitation; these results are encouraging for the credibility of some studies but also cautionary for studies of rare or new behaviors. More generally, these results show how large, high-dimensional data sets and statistical learning techniques can be used to improve causal inference in the behavioral sciences.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

Designing and Deploying Online Field Experiments

Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing so often requires sophisticated experimental designs, iterative refinement, and careful logging and analysis. Few tools exist that support these needs. We thus introduce a language for online field experiments called PlanOut. PlanOut separates experimental design from application code, allowing the experimenter to concisely describe experimental designs, whether common "A/B tests" and factorial designs, or more complex designs involving conditional logic or multiple experimental units. These latter designs are often useful for understanding causal mechanisms involved in user behaviors. We demonstrate how experiments from the literature can be implemented in PlanOut, and describe two large field experiments conducted on Facebook with PlanOut. For common scenarios in which experiments are run iteratively and in parallel, we introduce a namespaced management system that encourages sound experimental practice.

0 citations0 reviewsNo code linkedOpen access
preprint2013arXiv

Selection Effects in Online Sharing: Consequences for Peer Adoption

Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one's adoption behavior happens through a separate decision process. In online systems, product designers can define how peer exposure mechanisms work: adoption behaviors can be shared in a passive, automatic fashion, or occur through explicit, active sharing. The consequences of these mechanisms are of substantial practical and theoretical interest: passive sharing may increase total peer exposure but active sharing may expose higher quality products to peers who are more likely to adopt. We examine selection effects in online sharing through a large-scale field experiment on Facebook that randomizes whether or not adopters share Offers (coupons) in a passive manner. We derive and estimate a joint discrete choice model of adopters' sharing decisions and their peers' adoption decisions. Our results show that active sharing enables a selection effect that exposes peers who are more likely to adopt than the population exposed under passive sharing. We decompose the selection effect into two distinct mechanisms: active sharers expose peers to higher quality products, and the peers they share with are more likely to adopt independently of product quality. Simulation results show that the user-level mechanism comprises the bulk of the selection effect. The study's findings are among the first to address downstream peer effects induced by online sharing mechanisms, and can inform design in settings where a surplus of sharing could be viewed as costly.

0 citations0 reviewsNo code linkedOpen access
preprint2012arXiv

Social Influence in Social Advertising: Evidence from Field Experiments

Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons: peers' affiliations reflect unobserved consumer characteristics, which are correlated along the social network; and the inclusion of social cues (i.e., peers' association with a brand) alongside ads affect responses via social influence processes. For these reasons, responses may be increased when multiple social signals are presented with ads, and when ads are affiliated with peers who are strong, rather than weak, ties. We conduct two very large field experiments that identify the effect of social cues on consumer responses to ads, measured in terms of ad clicks and the formation of connections with the advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting traditional ad units with a minimal social cue (i.e., displaying a peer's affiliation below an ad in light grey text). On average, this cue causes significant increases in ad performance. Using a measurement of tie strength based on the total amount of communication between subjects and their peers, we show that these influence effects are greatest for strong ties. Our work has implications for ad optimization, user interface design, and central questions in social science research.

0 citations0 reviewsNo code linkedOpen access
preprint2012arXiv

The Role of Social Networks in Information Diffusion

Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence of social signals about that information. We examine the role of social networks in online information diffusion with a large-scale field experiment that randomizes exposure to signals about friends' information sharing among 253 million subjects in situ. Those who are exposed are significantly more likely to spread information, and do so sooner than those who are not exposed. We further examine the relative role of strong and weak ties in information propagation. We show that, although stronger ties are individually more influential, it is the more abundant weak ties who are responsible for the propagation of novel information. This suggests that weak ties may play a more dominant role in the dissemination of information online than currently believed.

0 citations0 reviewsNo code linkedOpen access