Abstract
The exploration of B-meson decays has reached an unprecedented level of sophistication, with a phase of even much higher precision ahead of us thanks to run 2 of the LHC and the future era of Belle II and the LHCb upgrade. For many processes, the theoretical challenge in the quest to reveal possible footprints of physics beyond the Standard Model will be the control of uncertainties from strong interactions. After a brief discussion of the global picture emerging from the LHC data, I will focus on the theoretical prospects and challenges for benchmark B decays to search for new sources of CP violation, and highlight future opportunities to probe the Standard Model with strongly suppressed rare B decays.
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