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Stochastic Blockmodeling for Online Advertising

Online advertising is an important and huge industry. Having knowledge of the website attributes can contribute greatly to business strategies for ad-targeting, content display, inventory purchase or revenue prediction. Classical inferences on users and sites impose challenge, because the data is voluminous, sparse, high-dimensional and noisy. In this paper, we introduce a stochastic blockmodeling for the website relations induced by the event of online user visitation. We propose two clustering algorithms to discover the instrinsic structures of websites, and compare the performance with a goodness-of-fit method and a deterministic graph partitioning method. We demonstrate the effectiveness of our algorithms on both simulation and AOL website dataset.

preprint2014arXivOpen access
Li ChenMatthew Patton
ApplicationsMachine Learning
Open graphReviewsDiscussion

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Open access2 authors2 topics
Imported metadata coverageMissing code, dataset, citation and institution fields are tracked without dominating the paper.Details
Citations: 0Reviews: 0Saves: 0Code: not linkedDataset: not linkedInstitutions: 0

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Li ChenMatthew Patton

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