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A mathematical model for the customer dynamics based on marketing policy

We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.

preprint2015arXivOpen access
César M. SilvaSilvério RosaHelena AlvesPedro G. Carvalho
math.DS
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Open access4 authors1 topic
Imported metadata coverageMissing code, dataset, citation and institution fields are tracked without dominating the paper.Details
Citations: 0Reviews: 0Saves: 0Code: not linkedDataset: not linkedInstitutions: 0

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César M. SilvaSilvério RosaHelena AlvesPedro G. Carvalho

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