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Choice models, which capture popular preferences over objects of interest, play a key role in making decisions whose eventual outcome is impacted by human choice behavior. In most scenarios, the choice model, which can effectively be viewed as a distribution over permutations, must be learned from observed data. The observed data, in turn, may frequently be viewed as (partial, noisy) information about marginals of this distribution over permutations. As such, the search for an appropriate choice model boils down to learning a distribution over permutations that is (near-)consistent with observed information about this distribution. In this work, we pursue a non-parametric approach which seeks to learn a choice model (i.e. a distribution over permutations) with {\em sparsest} possible support, and consistent with observed data. We assume that the data observed consists of noisy information pertaining to the marginals of the choice model we seek to learn. We establish that {\em any} choice model admits a `very' sparse approximation in the sense that there exists a choice model whose support is small relative to the dimension of the observed data and whose marginals approximately
preprint / 2011