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Holographic Naturalness

The Holographic Naturalness (HN) is a new paradigm towards an explanation of the Cosmological Constant (CC) and the Higgs Hierarchy (HH) in the Universe. Motivated by the Holographic Principle, and inspired by the (A)dS/CFT correspondence, we elaborate on the possibility and on the cosmological consequences of a fundamental intrinsic disorder and temperature in "vacuo". We postulate that the zero vacuum entropy is provided by a large number of quantum hair fields, the "hairons". The quantum hairon gas in space-time induces an effective decoherence effect to the Standard Model (SM) particle sector. This is leading to an entropic reinterpretation of UV divergent contributions to CC and HH: we will show that, in both the cases, the large number of re-scatterings on the hairon ensamble suppresses any radiative instabilities. The CC and HH problems are illusions envisaged by a conscious observer, having access on the limited amount of informations from SM tests: both the issues are originated from our ignorance of the hidden entropy intrinsically stored in the space-time. The HN suggests to search for effective decoherence effects in particle physics observables such as effective CPT, Unitarity and Energy violations. Regarding the HH, the HN does not introduce any new particles or interactions around the TeV-scale: we do not expect for any signatures, at LHC and any future high energy colliders, related to the Higgs UV completion in a Wilsonian sense.