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Yunyao Zhang

Yunyao Zhang appears in the imported research catalog. Authorship, coauthor and topic links are available while profile ownership is still unclaimed.

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Artificial IntelligenceComputer Visioncs.CYSocial and Information Networks

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Published work

3 published item(s)

preprint2026arXiv

GA-S$^3$: Comprehensive Social Network Simulation with Group Agents

Social network simulation is developed to provide a comprehensive understanding of social networks in the real world, which can be leveraged for a wide range of applications such as group behavior emergence, policy optimization, and business strategy development. However, billions of individuals and their evolving interactions involved in social networks pose challenges in accurately reflecting real-world complexities. In this study, we propose a comprehensive Social Network Simulation System (GA-S3) that leverages newly designed Group Agents to make intelligent decisions regarding various online events. Unlike other intelligent agents that represent an individual entity, our group agents model a collection of individuals exhibiting similar behaviors, facilitating the simulation of large-scale network phenomena with complex interactions at a manageable computational cost. Additionally, we have constructed a social network benchmark from 2024 popular online events that contains fine-grained information on Internet traffic variations. The experiment demonstrates that our approach is capable of achieving accurate and highly realistic prediction results. Code is open at https://github.com/AI4SS/GAS-3.

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preprint2026arXiv

HotComment: A Benchmark for Evaluating Popularity of Online Comments

Online comments play a crucial role in shaping public sentiment and opinion dynamics on social media. However, evaluating their popularity remains challenging, not only because it depends on linguistic quality, originality, and emotional resonance, but also because stylistic preferences vary widely across platforms and user groups, causing the same comment to resonate differently in different communities. In this work, we present HotComment, a multimodal benchmark integrating video and text modalities that comprehensively quantifies popularity from three enhanced aspects: (1) Content Quality, which evaluates semantic similarity with ground-truth human comments and extends quality assessment through four interpretable dimensions; (2) Popularity Prediction, based on trends from models trained on real-world interaction data; and (3) User Behavior Simulation, which models the distribution of platform users and approximates \textbf{engagement scores} through an agent-based framework. Furthermore, we propose StyleCmt, inspired by social ripple effects, where multiple stylistic dimensions align to amplify socially resonant expressions and suppress incongruent ones.

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preprint2026arXiv

OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction

Predicting social media popularity requires understanding both the intrinsic appeal of content and the external context that determines how it is exposed to users. Existing methods focus on content signals but do not separate them from exposure-related patterns, which causes the learned representations to absorb platform-specific visibility effects and weakens both interpretability and cross-platform transfer. This paper introduces OmniTrend, a unified framework that models popularity as the joint outcome of content attractiveness and contextual exposure. The content module learns cross-modal representations from visual, audio, and textual cues to quantify intrinsic appeal, while the context module estimates exposure from exogenous signals such as posting time, author activity, topical trends, and retrieval-based neighborhood statistics. OmniTrend learns separate predictors for content attractiveness and contextual exposure and integrates them in the final popularity estimate, which makes the role of each factor explicit and supports robust transfer across image and video platforms.

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