RAGR: Review-Augmented Generative Recommendation
Sequential recommendation (SR) is traditionally formulated as next-item prediction over a chronological sequence of interacted items. Although recent generative recommendation (GR) methods introduce new machinery, such as semantic IDs, autoregressive decoding, and unified token spaces, they largely inherit the same item-only modeling assumption. We argue that this design constitutes a structural bottleneck, because user decision-making is not purely behavioral: while item interactions reveal what users choose, review feedback often explain why they choose it by exposing latent evaluative factors. Motivated by this observation, we propose Review-Augmented Generative Recommendation (RAGR), a novel GR framework that incorporates review feedback directly into the generative user sequence rather than treating reviews as auxiliary side information. Specifically, RAGR introduces a Review-Augmented User Sequence Modeling mechanism that interleaves item semantic IDs and review semantic IDs in chronological order to construct a mixed behavioral-semantic sequence, enabling review signals to participate directly in autoregressive next-token generation. To preserve the recommendation objective, we further introduce an Item-Centric Task Generation Alignment strategy based on direct preference optimization (DPO), which encourages the model to favor item tokens over review tokens at prediction positions. Experiments on three real-world datasets show that RAGR yields consistent and significant gains over strong GR backbones across all metrics. Our code and data are available at \url{https://github.com/Zhang-Yingyi/TKDE_RAGR}.