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Yongchun Zhu

Yongchun Zhu contributes to research discovery and scholarly infrastructure.

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Published work

16 published item(s)

preprint2026arXiv

Bridging Passive and Active: Enhancing Conversation Starter Recommendation via Active Expression Modeling

Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed "exposure-click" loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions.In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user "free will" through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the "non-ID-able" nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days

preprint2022arXiv

Aligning Domain-specific Distribution and Classifier for Cross-domain Classification from Multiple Sources

While Unsupervised Domain Adaptation (UDA) algorithms, i.e., there are only labeled data from source domains, have been actively studied in recent years, most algorithms and theoretical results focus on Single-source Unsupervised Domain Adaptation (SUDA). However, in the practical scenario, labeled data can be typically collected from multiple diverse sources, and they might be different not only from the target domain but also from each other. Thus, domain adapters from multiple sources should not be modeled in the same way. Recent deep learning based Multi-source Unsupervised Domain Adaptation (MUDA) algorithms focus on extracting common domain-invariant representations for all domains by aligning distribution of all pairs of source and target domains in a common feature space. However, it is often very hard to extract the same domain-invariant representations for all domains in MUDA. In addition, these methods match distributions without considering domain-specific decision boundaries between classes. To solve these problems, we propose a new framework with two alignment stages for MUDA which not only respectively aligns the distributions of each pair of source and target domains in multiple specific feature spaces, but also aligns the outputs of classifiers by utilizing the domain-specific decision boundaries. Extensive experiments demonstrate that our method can achieve remarkable results on popular benchmark datasets for image classification.

preprint2022arXiv

Combat Data Shift in Few-shot Learning with Knowledge Graph

Many few-shot learning approaches have been designed under the meta-learning framework, which learns from a variety of learning tasks and generalizes to new tasks. These meta-learning approaches achieve the expected performance in the scenario where all samples are drawn from the same distributions (i.i.d. observations). However, in real-world applications, few-shot learning paradigm often suffers from data shift, i.e., samples in different tasks, even in the same task, could be drawn from various data distributions. Most existing few-shot learning approaches are not designed with the consideration of data shift, and thus show downgraded performance when data distribution shifts. However, it is non-trivial to address the data shift problem in few-shot learning, due to the limited number of labeled samples in each task. Targeting at addressing this problem, we propose a novel metric-based meta-learning framework to extract task-specific representations and task-shared representations with the help of knowledge graph. The data shift within/between tasks can thus be combated by the combination of task-shared and task-specific representations. The proposed model is evaluated on popular benchmarks and two constructed new challenging datasets. The evaluation results demonstrate its remarkable performance.

preprint2022arXiv

Customized Conversational Recommender Systems

Conversational recommender systems (CRS) aim to capture user's current intentions and provide recommendations through real-time multi-turn conversational interactions. As a human-machine interactive system, it is essential for CRS to improve the user experience. However, most CRS methods neglect the importance of user experience. In this paper, we propose two key points for CRS to improve the user experience: (1) Speaking like a human, human can speak with different styles according to the current dialogue context. (2) Identifying fine-grained intentions, even for the same utterance, different users have diverse finegrained intentions, which are related to users' inherent preference. Based on the observations, we propose a novel CRS model, coined Customized Conversational Recommender System (CCRS), which customizes CRS model for users from three perspectives. For human-like dialogue services, we propose multi-style dialogue response generator which selects context-aware speaking style for utterance generation. To provide personalized recommendations, we extract user's current fine-grained intentions from dialogue context with the guidance of user's inherent preferences. Finally, to customize the model parameters for each user, we train the model from the meta-learning perspective. Extensive experiments and a series of analyses have shown the superiority of our CCRS on both the recommendation and dialogue services.

preprint2022arXiv

Generalizing to the Future: Mitigating Entity Bias in Fake News Detection

The wide dissemination of fake news is increasingly threatening both individuals and society. Fake news detection aims to train a model on the past news and detect fake news of the future. Though great efforts have been made, existing fake news detection methods overlooked the unintended entity bias in the real-world data, which seriously influences models' generalization ability to future data. For example, 97\% of news pieces in 2010-2017 containing the entity `Donald Trump' are real in our data, but the percentage falls down to merely 33\% in 2018. This would lead the model trained on the former set to hardly generalize to the latter, as it tends to predict news pieces about `Donald Trump' as real for lower training loss. In this paper, we propose an entity debiasing framework (\textbf{ENDEF}) which generalizes fake news detection models to the future data by mitigating entity bias from a cause-effect perspective. Based on the causal graph among entities, news contents, and news veracity, we separately model the contribution of each cause (entities and contents) during training. In the inference stage, we remove the direct effect of the entities to mitigate entity bias. Extensive offline experiments on the English and Chinese datasets demonstrate that the proposed framework can largely improve the performance of base fake news detectors, and online tests verify its superiority in practice. To the best of our knowledge, this is the first work to explicitly improve the generalization ability of fake news detection models to the future data. The code has been released at https://github.com/ICTMCG/ENDEF-SIGIR2022.

preprint2022arXiv

MDFEND: Multi-domain Fake News Detection

Fake news spread widely on social media in various domains, which lead to real-world threats in many aspects like politics, disasters, and finance. Most existing approaches focus on single-domain fake news detection (SFND), which leads to unsatisfying performance when these methods are applied to multi-domain fake news detection. As an emerging field, multi-domain fake news detection (MFND) is increasingly attracting attention. However, data distributions, such as word frequency and propagation patterns, vary from domain to domain, namely domain shift. Facing the challenge of serious domain shift, existing fake news detection techniques perform poorly for multi-domain scenarios. Therefore, it is demanding to design a specialized model for MFND. In this paper, we first design a benchmark of fake news dataset for MFND with domain label annotated, namely Weibo21, which consists of 4,488 fake news and 4,640 real news from 9 different domains. We further propose an effective Multi-domain Fake News Detection Model (MDFEND) by utilizing a domain gate to aggregate multiple representations extracted by a mixture of experts. The experiments show that MDFEND can significantly improve the performance of multi-domain fake news detection. Our dataset and code are available at https://github.com/kennqiang/MDFEND-Weibo21.

preprint2022arXiv

Memory-Guided Multi-View Multi-Domain Fake News Detection

The wide spread of fake news is increasingly threatening both individuals and society. Great efforts have been made for automatic fake news detection on a single domain (e.g., politics). However, correlations exist commonly across multiple news domains, and thus it is promising to simultaneously detect fake news of multiple domains. Based on our analysis, we pose two challenges in multi-domain fake news detection: 1) domain shift, caused by the discrepancy among domains in terms of words, emotions, styles, etc. 2) domain labeling incompleteness, stemming from the real-world categorization that only outputs one single domain label, regardless of topic diversity of a news piece. In this paper, we propose a Memory-guided Multi-view Multi-domain Fake News Detection Framework (M$^3$FEND) to address these two challenges. We model news pieces from a multi-view perspective, including semantics, emotion, and style. Specifically, we propose a Domain Memory Bank to enrich domain information which could discover potential domain labels based on seen news pieces and model domain characteristics. Then, with enriched domain information as input, a Domain Adapter could adaptively aggregate discriminative information from multiple views for news in various domains. Extensive offline experiments on English and Chinese datasets demonstrate the effectiveness of M$^3$FEND, and online tests verify its superiority in practice. Our code is available at https://github.com/ICTMCG/M3FEND.

preprint2022arXiv

Modeling Users' Behavior Sequences with Hierarchical Explainable Network for Cross-domain Fraud Detection

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users' behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable. Meanwhile, as e-commerce business expands to new domains, e.g., new countries or new markets, one major problem for modeling user behavior in fraud detection systems is the limitation of data collection, e.g., very few data/labels available. Thus, in this paper, we further propose a transfer framework to tackle the cross-domain fraud detection problem, which aims to transfer knowledge from existing domains (source domains) with enough and mature data to improve the performance in the new domain (target domain). Our proposed method is a general transfer framework that could not only be applied upon HEN but also various existing models in the Embedding & MLP paradigm. Based on 90 transfer task experiments, we also demonstrate that our transfer framework could not only contribute to the cross-domain fraud detection task with HEN, but also be universal and expandable for various existing models.

preprint2022arXiv

Multi-Representation Adaptation Network for Cross-domain Image Classification

In image classification, it is often expensive and time-consuming to acquire sufficient labels. To solve this problem, domain adaptation often provides an attractive option given a large amount of labeled data from a similar nature but different domain. Existing approaches mainly align the distributions of representations extracted by a single structure and the representations may only contain partial information, e.g., only contain part of the saturation, brightness, and hue information. Along this line, we propose Multi-Representation Adaptation which can dramatically improve the classification accuracy for cross-domain image classification and specially aims to align the distributions of multiple representations extracted by a hybrid structure named Inception Adaptation Module (IAM). Based on this, we present Multi-Representation Adaptation Network (MRAN) to accomplish the cross-domain image classification task via multi-representation alignment which can capture the information from different aspects. In addition, we extend Maximum Mean Discrepancy (MMD) to compute the adaptation loss. Our approach can be easily implemented by extending most feed-forward models with IAM, and the network can be trained efficiently via back-propagation. Experiments conducted on three benchmark image datasets demonstrate the effectiveness of MRAN. The code has been available at https://github.com/easezyc/deep-transfer-learning.

preprint2022arXiv

Multi-view Multi-behavior Contrastive Learning in Recommendation

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

preprint2022arXiv

Positive-Unlabeled Learning with Adversarial Data Augmentation for Knowledge Graph Completion

Most real-world knowledge graphs (KG) are far from complete and comprehensive. This problem has motivated efforts in predicting the most plausible missing facts to complete a given KG, i.e., knowledge graph completion (KGC). However, existing KGC methods suffer from two main issues, 1) the false negative issue, i.e., the sampled negative training instances may include potential true facts; and 2) the data sparsity issue, i.e., true facts account for only a tiny part of all possible facts. To this end, we propose positive-unlabeled learning with adversarial data augmentation (PUDA) for KGC. In particular, PUDA tailors positive-unlabeled risk estimator for the KGC task to deal with the false negative issue. Furthermore, to address the data sparsity issue, PUDA achieves a data augmentation strategy by unifying adversarial training and positive-unlabeled learning under the positive-unlabeled minimax game. Extensive experimental results on real-world benchmark datasets demonstrate the effectiveness and compatibility of our proposed method.

preprint2022arXiv

Selective Fairness in Recommendation via Prompts

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \url{https://github.com/wyqing20/PFRec}.

preprint2022arXiv

User-Centric Conversational Recommendation with Multi-Aspect User Modeling

Conversational recommender systems (CRS) aim to provide highquality recommendations in conversations. However, most conventional CRS models mainly focus on the dialogue understanding of the current session, ignoring other rich multi-aspect information of the central subjects (i.e., users) in recommendation. In this work, we highlight that the user's historical dialogue sessions and look-alike users are essential sources of user preferences besides the current dialogue session in CRS. To systematically model the multi-aspect information, we propose a User-Centric Conversational Recommendation (UCCR) model, which returns to the essence of user preference learning in CRS tasks. Specifically, we propose a historical session learner to capture users' multi-view preferences from knowledge, semantic, and consuming views as supplements to the current preference signals. A multi-view preference mapper is conducted to learn the intrinsic correlations among different views in current and historical sessions via self-supervised objectives. We also design a temporal look-alike user selector to understand users via their similar users. The learned multi-aspect multi-view user preferences are then used for the recommendation and dialogue generation. In experiments, we conduct comprehensive evaluations on both Chinese and English CRS datasets. The significant improvements over competitive models in both recommendation and dialogue generation verify the superiority of UCCR.

preprint2021arXiv

Neural Hierarchical Factorization Machines for User's Event Sequence Analysis

Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines.

preprint2020arXiv

A Comprehensive Survey on Transfer Learning

Transfer learning aims at improving the performance of target learners on target domains by transferring the knowledge contained in different but related source domains. In this way, the dependence on a large number of target domain data can be reduced for constructing target learners. Due to the wide application prospects, transfer learning has become a popular and promising area in machine learning. Although there are already some valuable and impressive surveys on transfer learning, these surveys introduce approaches in a relatively isolated way and lack the recent advances in transfer learning. Due to the rapid expansion of the transfer learning area, it is both necessary and challenging to comprehensively review the relevant studies. This survey attempts to connect and systematize the existing transfer learning researches, as well as to summarize and interpret the mechanisms and the strategies of transfer learning in a comprehensive way, which may help readers have a better understanding of the current research status and ideas. Unlike previous surveys, this survey paper reviews more than forty representative transfer learning approaches, especially homogeneous transfer learning approaches, from the perspectives of data and model. The applications of transfer learning are also briefly introduced. In order to show the performance of different transfer learning models, over twenty representative transfer learning models are used for experiments. The models are performed on three different datasets, i.e., Amazon Reviews, Reuters-21578, and Office-31. And the experimental results demonstrate the importance of selecting appropriate transfer learning models for different applications in practice.

preprint2020arXiv

Graph Factorization Machines for Cross-Domain Recommendation

Recently, graph neural networks (GNNs) have been successfully applied to recommender systems. In recommender systems, the user's feedback behavior on an item is usually the result of multiple factors acting at the same time. However, a long-standing challenge is how to effectively aggregate multi-order interactions in GNN. In this paper, we propose a Graph Factorization Machine (GFM) which utilizes the popular Factorization Machine to aggregate multi-order interactions from neighborhood for recommendation. Meanwhile, cross-domain recommendation has emerged as a viable method to solve the data sparsity problem in recommender systems. However, most existing cross-domain recommendation methods might fail when confronting the graph-structured data. In order to tackle the problem, we propose a general cross-domain recommendation framework which can be applied not only to the proposed GFM, but also to other GNN models. We conduct experiments on four pairs of datasets to demonstrate the superior performance of the GFM. Besides, based on general cross-domain recommendation experiments, we also demonstrate that our cross-domain framework could not only contribute to the cross-domain recommendation task with the GFM, but also be universal and expandable for various existing GNN models.