Researcher profile

Yanwu Yang

Yanwu Yang contributes to research discovery and scholarly infrastructure.

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Published work

7 published item(s)

preprint2026arXiv

Multi-Stream LLMs: Unblocking Language Models with Parallel Streams of Thoughts, Inputs and Outputs

The continued improvements in language model capability have unlocked their widespread use as drivers of autonomous agents, for example in coding or computer use applications. However, the core of these systems has not changed much since early instruction-tuned models like ChatGPT. Even advanced AI agents function on message exchange formats, successively exchanging messages with users, systems, with itself (i.e. chain-of-thought) and tools in a single stream of computation. This bottleneck to a single stream in chat models leads to a number of limitations: the agent cannot act (generate output) while reading, and in reverse, cannot react to new information while writing. Similarly, the agent cannot act while thinking and cannot think while reading or acting on information. In this work, we show that models can be unblocked by switching from instruction-tuning for sequential message formats to instruction-tuning for multiple, parallel streams of computation, splitting each role into a separate stream. Every forward pass of the language model then simultaneously reads from multiple input streams and generates tokens in multiple output streams, all of which causally depend on earlier timesteps. We argue that this data-driven change remedies a number of usability limitations as outlined above, improves model efficiency through parallelization, improves model security through better separation of concerns and can further improve model monitorability.

preprint2026arXiv

When Brain Networks Travel: Learning Beyond Site

Graph-based learning on functional magnetic resonance imaging (fMRI) has shown strong potential for brain network analysis. However, existing methods degrade under cross-site out-of-distribution (OOD) settings because site-conditioned confounders induce non-pathological shortcuts, while functional connectivity constructed by temporal averaging obscures transient neurodynamics, limiting generalization to unseen sites. In this paper, we propose Cross-site OOD Robust brain nEtwork (CORE), a unified framework for brain network learning across unseen sites. CORE first performs site-aware confounder decoupling to mitigate site-conditioned bias and extract a cross-site population scaffold of reproducible diagnostic connectivity edges. It then profiles transient pathway dynamics over this scaffold using lightweight temporal descriptors and organizes scaffold edges into a line graph for transferable pathway-level modeling. Finally, CORE introduces a prior-guided subject-adaptive gating mechanism that leverages scaffold-derived population priors while preserving subject-specific connectivity variability. Extensive experiments under leave-one-site-out evaluation on real-world datasets (ABIDE, REST-meta-MDD, SRPBS, and ABCD) show that CORE consistently outperforms state-of-the-art baselines, with up to 6.7% relative gain. Furthermore, CORE remains robust to atlas variations, maintaining performance gains across different brain parcellation schemes.

preprint2022arXiv

Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes, via a proposed simulation framework named EXP-SEA (Experimental Platform for Search Engine Advertising) supporting experimental studies of collective behaviors in the context of search engine advertising. Design: We implement the EXP-SEA to validate the proposed simulation framework, also conduct three experimental studies on the aggregate impact of electronic word-of-mouth, the competition level, and strategic bidding behaviors. EXP-SEA supports heterogeneous participants, various auction mechanisms, and also ranking and pricing algorithms. Findings: Findings from our three experiments show that (a) both the market profit and advertising indexes such as number of impressions and number of clicks are larger when the eWOM effect presents, meaning social media certainly has some effect on search engine advertising outcomes, (b) the competition level has a monotonic increasing effect on the market performance, thus search engines have an incentive to encourage both the eWOM among search users and competition among advertisers, and (c) given the market-level effect of the percentage of advertisers employing a dynamic greedy bidding strategy, there is a cut-off point for strategic bidding behaviors. Originality: This is one of the first research works to explore collective group decisions and resulting phenomena in the complex context of search engine advertising via developing and validating a simulation framework that supports assessments of various advertising strategies and estimations of the impact of mechanisms on the search market.

preprint2022arXiv

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and closed-form computational framework for keyword optimization (MKOF) to support various keyword decisions. Based on this framework, we develop corresponding optimization strategies for keyword targeting, keyword assignment and keyword grouping at different levels (e.g., market, campaign and adgroup). With two real-world datasets obtained from past search advertising campaigns, we conduct computational experiments to evaluate our keyword optimization framework and instantiated strategies. Experimental results show that our method can approach the optimal solution in a steady way, and it outperforms two baseline keyword strategies commonly used in practice. The proposed MKOF framework also provides a valid experimental environment to implement and assess various keyword strategies in sponsored search advertising.

preprint2022arXiv

Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth

In this research, we investigate a generalized form of Vidale-Wolfe (GVW) model. One key element of our modeling work is that the GVW model contains two useful indexes representing advertiser's elasticity and the word-of-mouth (WoM) effect, respectively. Moreover, we discuss some desirable properties of the GVW model, and present a deep neural network (DNN)-based estimation method to learn its parameters. Furthermore, based on three realworld datasets, we conduct computational experiments to validate the GVW model and identified properties. In addition, we also discuss potential advantages of the GVW model over econometric models. The research outcome shows that both the ad elasticity index and the WoM index have significant influences on advertising responses, and the GVW model has potential advantages over econometric models of advertising, in terms of several interesting phenomena drawn from practical advertising situations. The GVW model and its deep learning-based estimation method provide a basis to support big data-driven advertising analytics and decision makings; in the meanwhile, identified properties and experimental findings of this research illuminate critical managerial insights for advertisers in various advertising forms.

preprint2022arXiv

Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of search advertising. This paper proposes a stochastic programming model for keywords grouping, taking click-through rate and conversion rate as random variables, with consideration of budget constraints and advertisers' risk-tolerance. A branch-and-bound algorithm is developed to solve our model. Furthermore, we conduct computational experiments to evaluate the effectiveness of our model and solution, with two real-world datasets collected from reports and logs of search advertising campaigns. Experimental results illustrated that our keywords grouping approach outperforms five baselines, and it can approximately approach the optimum in a steady way. This research generates several interesting findings that illuminate critical managerial insights for advertisers in sponsored search advertising. First, keywords grouping does matter for advertisers, especially in the situation with a large number of keywords. Second, in keyword grouping decisions, the marginal profit does not necessarily show the marginal diminishing phenomenon as the budget increases. Such that, it's a worthy try for advertisers to increase their budget in keywords grouping decisions, in order to obtain additional profit. Third, the optimal keywords grouping solution is a result of multifaceted trade-off among various advertising factors. In particular, assigning more keywords into adgroups or having more budget won't certainly lead to higher profits. This suggests a warning for advertisers that it's not wise to take the number of keywords as the criterion for keywords grouping decisions.

preprint2020arXiv

How Search Engine Advertising Affects Sales over Time: An Empirical Investigation

As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales. Nevertheless, while previous research has studied multiple factors that are potentially related to the outcome of SEA campaigns, effects of these factors on actual sales generated by SEA remain understudied. It is also unclear whether and how such effects change over time in highly dynamic SEA campaigns. As the first empirical investigation of the dynamic advertisement-sales relationship in SEA, this study builds an advertising response model within a time-varying coefficient (TVC) modeling framework, and estimates the model using a unique dataset from a large E-Commerce retailer in the United States. Results reveal the effects of the advertising expenditure, consumer behaviors and advertisement characteristics on realized sales, and demonstrate that such effects on sales do change over time in non-linear ways. More importantly, we find that carryover has a stronger effect in generating sales than direct response does, conversion rate is much more important than click-through rate, and ad position does not have significant effects on sales. These findings have direct implications for advertisers to launch more effective SEA campaigns.