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Qiaozhu Mei

Qiaozhu Mei appears in the imported research catalog. Authorship, coauthor and topic links are available while profile ownership is still unclaimed.

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Machine LearningComputation and LanguageSocial and Information NetworksArtificial IntelligenceInformation Retrievalcs.CYphysics.soc-phHuman-Computer InteractionNeural and Evolutionary Computing

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Published work

18 published item(s)

preprint2026arXiv

Generative AI Advertising as a Problem of Trustworthy Commercial Intervention

Major deployed generative AI advertising systems preserve a visible boundary between commercial content and AI-generated responses. Yet empirical research shows that ads woven directly into large language model (LLM) outputs often go undetected by users. We argue that generative AI fundamentally changes advertising: rather than placing products into discrete slots, it enables interventions on the generative process itself, which induce commercial influence through less observable channels. This reframes generative AI advertising as a problem of trustworthy intervention rather than content placement. We introduce a taxonomy organized by influence tier, corresponding to interventions on progressively more latent variables: product mentions, information framing, behavioral redirection, and long-term preference shaping; and show how these tiers instantiate across modalities and system architectures, including retrieval-augmented generation and agentic pipelines where upstream decisions can sharply constrain downstream outcomes. Both major deployed systems and designed mechanisms concentrate on the most observable and easiest-to-govern tier, while the forms of commercial influence most consequential for user autonomy remain poorly understood and lack frameworks for detection, measurement, or disclosure. The central challenge is whether commercial influence in generative systems can be made trustworthy, i.e., attributable, measurable, contestable, and aligned with user welfare.

0 citations0 reviewsNo code linkedOpen access
preprint2024arXiv

A Turing Test: Are AI Chatbots Behaviorally Similar to Humans?

We administer a Turing Test to AI Chatbots. We examine how Chatbots behave in a suite of classic behavioral games that are designed to elicit characteristics such as trust, fairness, risk-aversion, cooperation, \textit{etc.}, as well as how they respond to a traditional Big-5 psychological survey that measures personality traits. ChatGPT-4 exhibits behavioral and personality traits that are statistically indistinguishable from a random human from tens of thousands of human subjects from more than 50 countries. Chatbots also modify their behavior based on previous experience and contexts ``as if'' they were learning from the interactions, and change their behavior in response to different framings of the same strategic situation. Their behaviors are often distinct from average and modal human behaviors, in which case they tend to behave on the more altruistic and cooperative end of the distribution. We estimate that they act as if they are maximizing an average of their own and partner's payoffs.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Emojis predict dropouts of remote workers: An empirical study of emoji usage on GitHub

Emotions at work have long been identified as critical signals of work motivations, status, and attitudes, and as predictors of various work-related outcomes. When more and more employees work remotely, these emotional signals of workers become harder to observe through daily, face-to-face communications. The use of online platforms to communicate and collaborate at work provides an alternative channel to monitor the emotions of workers. This paper studies how emojis, as non-verbal cues in online communications, can be used for such purposes and how the emotional signals in emoji usage can be used to predict future behavior of workers. In particular, we present how the developers on GitHub use emojis in their work-related activities. We show that developers have diverse patterns of emoji usage, which can be related to their working status including activity levels, types of work, types of communications, time management, and other behavioral patterns. Developers who use emojis in their posts are significantly less likely to dropout from the online work platform. Surprisingly, solely using emoji usage as features, standard machine learning models can predict future dropouts of developers at a satisfactory accuracy. Features related to the general use and the emotions of emojis appear to be important factors, while they do not rule out paths through other purposes of emoji use.

0 citations0 reviewsNo code linkedOpen access
preprint2021arXiv

Fast Learning of MNL Model from General Partial Rankings with Application to Network Formation Modeling

Multinomial Logit (MNL) is one of the most popular discrete choice models and has been widely used to model ranking data. However, there is a long-standing technical challenge of learning MNL from many real-world ranking data: exact calculation of the MNL likelihood of \emph{partial rankings} is generally intractable. In this work, we develop a scalable method for approximating the MNL likelihood of general partial rankings in polynomial time complexity. We also extend the proposed method to learn mixture of MNL. We demonstrate that the proposed methods are particularly helpful for applications to choice-based network formation modeling, where the formation of new edges in a network is viewed as individuals making choices of their friends over a candidate set. The problem of learning mixture of MNL models from partial rankings naturally arises in such applications. And the proposed methods can be used to learn MNL models from network data without the strong assumption that temporal orders of all the edge formation are available. We conduct experiments on both synthetic and real-world network data to demonstrate that the proposed methods achieve more accurate parameter estimation and better fitness of data compared to conventional methods.

0 citations0 reviewsNo code linkedOpen access
preprint2021arXiv

Learning-to-Rank with Partitioned Preference: Fast Estimation for the Plackett-Luce Model

We investigate the Plackett-Luce (PL) model based listwise learning-to-rank (LTR) on data with partitioned preference, where a set of items are sliced into ordered and disjoint partitions, but the ranking of items within a partition is unknown. Given $N$ items with $M$ partitions, calculating the likelihood of data with partitioned preference under the PL model has a time complexity of $O(N+S!)$, where $S$ is the maximum size of the top $M-1$ partitions. This computational challenge restrains most existing PL-based listwise LTR methods to a special case of partitioned preference, top-$K$ ranking, where the exact order of the top $K$ items is known. In this paper, we exploit a random utility model formulation of the PL model, and propose an efficient numerical integration approach for calculating the likelihood and its gradients with a time complexity $O(N+S^3)$. We demonstrate that the proposed method outperforms well-known LTR baselines and remains scalable through both simulation experiments and applications to real-world eXtreme Multi-Label classification tasks.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

Neural Language Generation: Formulation, Methods, and Evaluation

Recent advances in neural network-based generative modeling have reignited the hopes in having computer systems capable of seamlessly conversing with humans and able to understand natural language. Neural architectures have been employed to generate text excerpts to various degrees of success, in a multitude of contexts and tasks that fulfil various user needs. Notably, high capacity deep learning models trained on large scale datasets demonstrate unparalleled abilities to learn patterns in the data even in the lack of explicit supervision signals, opening up a plethora of new possibilities regarding producing realistic and coherent texts. While the field of natural language generation is evolving rapidly, there are still many open challenges to address. In this survey we formally define and categorize the problem of natural language generation. We review particular application tasks that are instantiations of these general formulations, in which generating natural language is of practical importance. Next we include a comprehensive outline of methods and neural architectures employed for generating diverse texts. Nevertheless, there is no standard way to assess the quality of text produced by these generative models, which constitutes a serious bottleneck towards the progress of the field. To this end, we also review current approaches to evaluating natural language generation systems. We hope this survey will provide an informative overview of formulations, methods, and assessments of neural natural language generation.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

Predicting Individual Treatment Effects of Large-scale Team Competitions in a Ride-sharing Economy

Millions of drivers worldwide have enjoyed financial benefits and work schedule flexibility through a ride-sharing economy, but meanwhile they have suffered from the lack of a sense of identity and career achievement. Equipped with social identity and contest theories, financially incentivized team competitions have been an effective instrument to increase drivers' productivity, job satisfaction, and retention, and to improve revenue over cost for ride-sharing platforms. While these competitions are overall effective, the decisive factors behind the treatment effects and how they affect the outcomes of individual drivers have been largely mysterious. In this study, we analyze data collected from more than 500 large-scale team competitions organized by a leading ride-sharing platform, building machine learning models to predict individual treatment effects. Through a careful investigation of features and predictors, we are able to reduce out-sample prediction error by more than 24%. Through interpreting the best-performing models, we discover many novel and actionable insights regarding how to optimize the design and the execution of team competitions on ride-sharing platforms. A simulated analysis demonstrates that by simply changing a few contest design options, the average treatment effect of a real competition is expected to increase by as much as 26%. Our procedure and findings shed light on how to analyze and optimize large-scale online field experiments in general.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Context-aware Natural Language Generation with Recurrent Neural Networks

This paper studied generating natural languages at particular contexts or situations. We proposed two novel approaches which encode the contexts into a continuous semantic representation and then decode the semantic representation into text sequences with recurrent neural networks. During decoding, the context information are attended through a gating mechanism, addressing the problem of long-range dependency caused by lengthy sequences. We evaluate the effectiveness of the proposed approaches on user review data, in which rich contexts are available and two informative contexts, sentiments and products, are selected for evaluation. Experiments show that the fake reviews generated by our approaches are very natural. Results of fake review detection with human judges show that more than 50\% of the fake reviews are misclassified as the real reviews, and more than 90\% are misclassified by existing state-of-the-art fake review detection algorithm.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

DeepCas: an End-to-end Predictor of Information Cascades

Information cascades, effectively facilitated by most social network platforms, are recognized as a major factor in almost every social success and disaster in these networks. Can cascades be predicted? While many believe that they are inherently unpredictable, recent work has shown that some key properties of information cascades, such as size, growth, and shape, can be predicted by a machine learning algorithm that combines many features. These predictors all depend on a bag of hand-crafting features to represent the cascade network and the global network structure. Such features, always carefully and sometimes mysteriously designed, are not easy to extend or to generalize to a different platform or domain. Inspired by the recent successes of deep learning in multiple data mining tasks, we investigate whether an end-to-end deep learning approach could effectively predict the future size of cascades. Such a method automatically learns the representation of individual cascade graphs in the context of the global network structure, without hand-crafted features and heuristics. We find that node embeddings fall short of predictive power, and it is critical to learn the representation of a cascade graph as a whole. We present algorithms that learn the representation of cascade graphs in an end-to-end manner, which significantly improve the performance of cascade prediction over strong baselines that include feature based methods, node embedding methods, and graph kernel methods. Our results also provide interesting implications for cascade prediction in general.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

DeepGraph: Graph Structure Predicts Network Growth

The topological (or graph) structures of real-world networks are known to be predictive of multiple dynamic properties of the networks. Conventionally, a graph structure is represented using an adjacency matrix or a set of hand-crafted structural features. These representations either fail to highlight local and global properties of the graph or suffer from a severe loss of structural information. There lacks an effective graph representation, which hinges the realization of the predictive power of network structures. In this study, we propose to learn the represention of a graph, or the topological structure of a network, through a deep learning model. This end-to-end prediction model, named DeepGraph, takes the input of the raw adjacency matrix of a real-world network and outputs a prediction of the growth of the network. The adjacency matrix is first represented using a graph descriptor based on the heat kernel signature, which is then passed through a multi-column, multi-resolution convolutional neural network. Extensive experiments on five large collections of real-world networks demonstrate that the proposed prediction model significantly improves the effectiveness of existing methods, including linear or nonlinear regressors that use hand-crafted features, graph kernels, and competing deep learning methods.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Identity-sensitive Word Embedding through Heterogeneous Networks

Most existing word embedding approaches do not distinguish the same words in different contexts, therefore ignoring their contextual meanings. As a result, the learned embeddings of these words are usually a mixture of multiple meanings. In this paper, we acknowledge multiple identities of the same word in different contexts and learn the \textbf{identity-sensitive} word embeddings. Based on an identity-labeled text corpora, a heterogeneous network of words and word identities is constructed to model different-levels of word co-occurrences. The heterogeneous network is further embedded into a low-dimensional space through a principled network embedding approach, through which we are able to obtain the embeddings of words and the embeddings of word identities. We study three different types of word identities including topics, sentiments and categories. Experimental results on real-world data sets show that the identity-sensitive word embeddings learned by our approach indeed capture different meanings of words and outperforms competitive methods on tasks including text classification and word similarity computation.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Less is More: Learning Prominent and Diverse Topics for Data Summarization

Statistical topic models efficiently facilitate the exploration of large-scale data sets. Many models have been developed and broadly used to summarize the semantic structure in news, science, social media, and digital humanities. However, a common and practical objective in data exploration tasks is not to enumerate all existing topics, but to quickly extract representative ones that broadly cover the content of the corpus, i.e., a few topics that serve as a good summary of the data. Most existing topic models fit exactly the same number of topics as a user specifies, which have imposed an unnecessary burden to the users who have limited prior knowledge. We instead propose new models that are able to learn fewer but more representative topics for the purpose of data summarization. We propose a reinforced random walk that allows prominent topics to absorb tokens from similar and smaller topics, thus enhances the diversity among the top topics extracted. With this reinforced random walk as a general process embedded in classical topic models, we obtain \textit{diverse topic models} that are able to extract the most prominent and diverse topics from data. The inference procedures of these diverse topic models remain as simple and efficient as the classical models. Experimental results demonstrate that the diverse topic models not only discover topics that better summarize the data, but also require minimal prior knowledge of the users.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Visualizing Large-scale and High-dimensional Data

We study the problem of visualizing large-scale and high-dimensional data in a low-dimensional (typically 2D or 3D) space. Much success has been reported recently by techniques that first compute a similarity structure of the data points and then project them into a low-dimensional space with the structure preserved. These two steps suffer from considerable computational costs, preventing the state-of-the-art methods such as the t-SNE from scaling to large-scale and high-dimensional data (e.g., millions of data points and hundreds of dimensions). We propose the LargeVis, a technique that first constructs an accurately approximated K-nearest neighbor graph from the data and then layouts the graph in the low-dimensional space. Comparing to t-SNE, LargeVis significantly reduces the computational cost of the graph construction step and employs a principled probabilistic model for the visualization step, the objective of which can be effectively optimized through asynchronous stochastic gradient descent with a linear time complexity. The whole procedure thus easily scales to millions of high-dimensional data points. Experimental results on real-world data sets demonstrate that the LargeVis outperforms the state-of-the-art methods in both efficiency and effectiveness. The hyper-parameters of LargeVis are also much more stable over different data sets.

0 citations0 reviewsNo code linkedOpen access
preprint2015arXiv

LINE: Large-scale Information Network Embedding

This paper studies the problem of embedding very large information networks into low-dimensional vector spaces, which is useful in many tasks such as visualization, node classification, and link prediction. Most existing graph embedding methods do not scale for real world information networks which usually contain millions of nodes. In this paper, we propose a novel network embedding method called the "LINE," which is suitable for arbitrary types of information networks: undirected, directed, and/or weighted. The method optimizes a carefully designed objective function that preserves both the local and global network structures. An edge-sampling algorithm is proposed that addresses the limitation of the classical stochastic gradient descent and improves both the effectiveness and the efficiency of the inference. Empirical experiments prove the effectiveness of the LINE on a variety of real-world information networks, including language networks, social networks, and citation networks. The algorithm is very efficient, which is able to learn the embedding of a network with millions of vertices and billions of edges in a few hours on a typical single machine. The source code of the LINE is available online.

0 citations0 reviewsNo code linkedOpen access
preprint2015arXiv

Modeling the Interplay Between Individual Behavior and Network Distributions

It is well-known that many networks follow a power-law degree distribution; however, the factors that influence the formation of their distributions are still unclear. How can one model the connection between individual actions and network distributions? How can one explain the formation of group phenomena and their evolutionary patterns? In this paper, we propose a unified framework, M3D, to model human dynamics in social networks from three perspectives: macro, meso, and micro. At the micro-level, we seek to capture the way in which an individual user decides whether to perform an action. At the meso-level, we study how group behavior develops and evolves over time, based on individual actions. At the macro-level, we try to understand how network distributions such as power-law (or heavy-tailed phenomena) can be explained by group behavior. We provide theoretical analysis for the proposed framework, and discuss the connection of our framework with existing work. The framework offers a new, flexible way to explain the interplay between individual user actions and network distributions, and can benefit many applications. To model heavy-tailed distributions from partially observed individual actions and to predict the formation of group behaviors, we apply M3D to three different genres of networks: Tencent Weibo, Citation, and Flickr. We also use information-burst prediction as a particular application to quantitatively evaluate the predictive power of the proposed framework. Our results on the Weibo indicate that M3D's prediction performance exceeds that of several alternative methods by up to 30\%.

0 citations0 reviewsNo code linkedOpen access
preprint2015arXiv

PTE: Predictive Text Embedding through Large-scale Heterogeneous Text Networks

Unsupervised text embedding methods, such as Skip-gram and Paragraph Vector, have been attracting increasing attention due to their simplicity, scalability, and effectiveness. However, comparing to sophisticated deep learning architectures such as convolutional neural networks, these methods usually yield inferior results when applied to particular machine learning tasks. One possible reason is that these text embedding methods learn the representation of text in a fully unsupervised way, without leveraging the labeled information available for the task. Although the low dimensional representations learned are applicable to many different tasks, they are not particularly tuned for any task. In this paper, we fill this gap by proposing a semi-supervised representation learning method for text data, which we call the \textit{predictive text embedding} (PTE). Predictive text embedding utilizes both labeled and unlabeled data to learn the embedding of text. The labeled information and different levels of word co-occurrence information are first represented as a large-scale heterogeneous text network, which is then embedded into a low dimensional space through a principled and efficient algorithm. This low dimensional embedding not only preserves the semantic closeness of words and documents, but also has a strong predictive power for the particular task. Compared to recent supervised approaches based on convolutional neural networks, predictive text embedding is comparable or more effective, much more efficient, and has fewer parameters to tune.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

"Look Ma, No Hands!" A Parameter-Free Topic Model

It has always been a burden to the users of statistical topic models to predetermine the right number of topics, which is a key parameter of most topic models. Conventionally, automatic selection of this parameter is done through either statistical model selection (e.g., cross-validation, AIC, or BIC) or Bayesian nonparametric models (e.g., hierarchical Dirichlet process). These methods either rely on repeated runs of the inference algorithm to search through a large range of parameter values which does not suit the mining of big data, or replace this parameter with alternative parameters that are less intuitive and still hard to be determined. In this paper, we explore to "eliminate" this parameter from a new perspective. We first present a nonparametric treatment of the PLSA model named nonparametric probabilistic latent semantic analysis (nPLSA). The inference procedure of nPLSA allows for the exploration and comparison of different numbers of topics within a single execution, yet remains as simple as that of PLSA. This is achieved by substituting the parameter of the number of topics with an alternative parameter that is the minimal goodness of fit of a document. We show that the new parameter can be further eliminated by two parameter-free treatments: either by monitoring the diversity among the discovered topics or by a weak supervision from users in the form of an exemplar topic. The parameter-free topic model finds the appropriate number of topics when the diversity among the discovered topics is maximized, or when the granularity of the discovered topics matches the exemplar topic. Experiments on both synthetic and real data prove that the parameter-free topic model extracts topics with a comparable quality comparing to classical topic models with "manual transmission". The quality of the topics outperforms those extracted through classical Bayesian nonparametric models.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

On the Real-time Prediction Problems of Bursting Hashtags in Twitter

Hundreds of thousands of hashtags are generated every day on Twitter. Only a few become bursting topics. Among the few, only some can be predicted in real-time. In this paper, we take the initiative to conduct a systematic study of a series of challenging real-time prediction problems of bursting hashtags. Which hashtags will become bursting? If they do, when will the burst happen? How long will they remain active? And how soon will they fade away? Based on empirical analysis of real data from Twitter, we provide insightful statistics to answer these questions, which span over the entire lifecycles of hashtags.

0 citations0 reviewsNo code linkedOpen access