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Pier Paolo Tricomi

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3 published item(s)

preprint2026arXiv

From Beats to Breaches:How Offensive AI Infers Sensitive User Information from Playlists

The pervasive integration of AI has enabled Offensive AI: the exploitation of AI for malicious ends across the cyber-kill chain. A critical manifestation is the user attribute inference attack, where AI infers sensitive Personally Identifiable Information (PII) from innocuous public data. We explore how music streaming ecosystems, where users routinely release public playlists, can be exploited for Offensive AI. To quantify this threat, we developed musicPIIrate. This novel tool leverages deep learning architectures that utilize both standalone data representations and the structural information embedded in a user's playlist collection. Our design explores set-based approaches (e.g., Deep Sets) and methodologies modeling relationships between playlists (e.g., Graph Neural Networks), which we also combine to leverage both perspectives. Our approach addresses feature extraction from unordered, variable-length set data, enabling accurate PII prediction. Empirical evaluation demonstrates that musicPIIrate achieves state-of-the-art inference accuracy. The tool successfully infers a wide array of attributes, including: Demographics (Age, Country, Gender), Habits (Alcohol, Smoke, Sport), and Personality Traits (OCEAN scores). musicPIIrate outperforms existing methods, beating baselines in 9 out of 15 attribute inference tasks. To counter this vulnerability, we propose JamShield, a lightweight defensive framework. JamShield strategically injects dummy playlists into an account to dilute the PII-carrying signal. Our analysis indicates that JamShield represents a promising defense, lowering inference F1-scores by an average of 10%. This work provides an initial Offensive-AI benchmark for playlist-based PII inference using architectures that leverage set- and graph-structured data and introduces a defense showing encouraging mitigation effects.

preprint2023arXiv

Follow Us and Become Famous! Insights and Guidelines From Instagram Engagement Mechanisms

With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 billion in 2022, encourages companies and influencers to create trending content. Various methods have been proposed for predicting a post's popularity, i.e., how much engagement (e.g., Likes) it will generate. However, these methods are limited: first, they focus on forecasting the likes, ignoring the number of comments, which became crucial in 2021. Secondly, studies often use biased or limited data. Third, researchers focused on Deep Learning models to increase predictive performance, which are difficult to interpret. As a result, end-users can only estimate engagement after a post is created, which is inefficient and expensive. A better approach is to generate a post based on what people and IG like, e.g., by following guidelines. In this work, we uncover part of the underlying mechanisms driving IG engagement. To achieve this goal, we rely on statistical analysis and interpretable models rather than Deep Learning (black-box) approaches. We conduct extensive experiments using a worldwide dataset of 10 million posts created by 34K global influencers in nine different categories. With our simple yet powerful algorithms, we can predict engagement up to 94% of F1-Score, making us comparable and even superior to Deep Learning-based method. Furthermore, we propose a novel unsupervised algorithm for finding highly engaging topics on IG. Thanks to our interpretable approaches, we conclude by outlining guidelines for creating successful posts.

preprint2022arXiv

Captcha Attack: Turning Captchas Against Humanity

Nowadays, people generate and share massive content on online platforms (e.g., social networks, blogs). In 2021, the 1.9 billion daily active Facebook users posted around 150 thousand photos every minute. Content moderators constantly monitor these online platforms to prevent the spreading of inappropriate content (e.g., hate speech, nudity images). Based on deep learning (DL) advances, Automatic Content Moderators (ACM) help human moderators handle high data volume. Despite their advantages, attackers can exploit weaknesses of DL components (e.g., preprocessing, model) to affect their performance. Therefore, an attacker can leverage such techniques to spread inappropriate content by evading ACM. In this work, we propose CAPtcha Attack (CAPA), an adversarial technique that allows users to spread inappropriate text online by evading ACM controls. CAPA, by generating custom textual CAPTCHAs, exploits ACM's careless design implementations and internal procedures vulnerabilities. We test our attack on real-world ACM, and the results confirm the ferocity of our simple yet effective attack, reaching up to a 100% evasion success in most cases. At the same time, we demonstrate the difficulties in designing CAPA mitigations, opening new challenges in CAPTCHAs research area.