Don't Let Bandit Feedback Pull Continual LLM-Recommender Updates Off Target
Generative LLM-based recommenders (LLM-Rec) require continual post-deployment updates, yet deployment logs provide only policy-shaped contextual bandit feedback: outcomes are observed solely for items exposed by a prior serving policy, inducing exposure bias and yielding partial, asymmetric signals consisting of relatively reliable positive responses and ambiguous no-responses. We propose an Anchored Bandit Policy Optimization (ABPO) framework for continual LLM-Rec updates that combines group-relative policy optimization (GRPO) with explicit treatment of exposure bias and feedback ambiguity. Specifically, we insert the exposed recommendation as a logged anchor into each GRPO rollout group, so that group-relative normalization is calibrated against the action actually exposed by the prior policy rather than against newly sampled rollouts alone. Because both positive- and no-responses are observed only through prior-policy exposure, we apply self-normalized inverse propensity scoring to the fixed anchor for both feedback types to correct for policy mismatch. At the same time, we treat the two feedback types asymmetrically in reliability: positive responses provide relatively direct endorsement signals, whereas no-responses remain ambiguous because they may reflect either true disinterest or unobserved external factors. To avoid overly aggressive updates from ambiguous no-responses, we temper their penalties with self-certainty, using the model's output-token confidence as a verifier-free reliability signal. Across five domains from Amazon Reviews and MovieLens, our method yields consistent post-update gains in recommendation accuracy while mitigating prior-policy-induced exposure bias more effectively than prior baselines.