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Haewoon Kwak

Haewoon Kwak appears in the imported research catalog. Authorship, coauthor and topic links are available while profile ownership is still unclaimed.

ResearcherUnclaimed source record
cs.CYSocial and Information NetworksComputation and Languagephysics.soc-phArtificial IntelligenceHuman-Computer InteractionInformation RetrievalMachine LearningComputer VisionDigital LibrariesMultimedia

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Published work

19 published item(s)

preprint2026arXiv

PluRule: A Benchmark for Moderating Pluralistic Communities on Social Media

Social media are shifting towards pluralism -- community-governed platforms where groups define their own norms. What violates rules in one community may be perfectly acceptable in another. Can AI models help moderate such pluralistic communities? We formalize the task as a multiple-choice problem, mirroring how human moderators operate in the real world: given a comment and its surrounding context, identify which specific rule, if any, is violated. We introduce PluRule, a multimodal, multilingual benchmark for detecting 13,371 rule violations across 1,989 Reddit communities spanning 2,885 rules in 9 languages. Using this benchmark, we show that state-of-the-art vision-language models struggle significantly: even GPT-5.2 with high reasoning performs only slightly better than a trivial baseline. We also find that bigger models and increased context provide marginal gains, and universal rules like civility and self-promotion are easier to detect. Our results show that moderation of pluralistic communities on social media is a fundamental challenge for language models. Our code and benchmark are publicly available.

0 citations0 reviewsNo code linkedOpen access
preprint2026arXiv

XChoice: Explainable Evaluation of AI-Human Alignment in LLM-based Constrained Choice Decision Making

We present XChoice, an explainable framework for evaluating AI-human alignment in constrained decision making. Moving beyond outcome agreement such as accuracy and F1 score, XChoice fits a mechanism-based decision model to human data and LLM-generated decisions, recovering interpretable parameters that capture the relative importance of decision factors, constraint sensitivity, and implied trade-offs. Alignment is assessed by comparing these parameter vectors across models, options, and subgroups. We demonstrate XChoice on Americans' daily time allocation using the American Time Use Survey (ATUS) as human ground truth, revealing heterogeneous alignment across models and activities and salient misalignment concentrated in Black and married groups. We further validate robustness of XChoice via an invariance analysis and evaluate targeted mitigation with a retrieval augmented generation (RAG) intervention. Overall, XChoice provides mechanism-based metrics that diagnose misalignment and support informed improvements beyond surface outcome matching.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

"This is Fake News": Characterizing the Spontaneous Debunking from Twitter Users to COVID-19 False Information

False information spreads on social media, and fact-checking is a potential countermeasure. However, there is a severe shortage of fact-checkers; an efficient way to scale fact-checking is desperately needed, especially in pandemics like COVID-19. In this study, we focus on spontaneous debunking by social media users, which has been missed in existing research despite its indicated usefulness for fact-checking and countering false information. Specifically, we characterize the tweets with false information, or fake tweets, that tend to be debunked and Twitter users who often debunk fake tweets. For this analysis, we create a comprehensive dataset of responses to fake tweets, annotate a subset of them, and build a classification model for detecting debunking behaviors. We find that most fake tweets are left undebunked, spontaneous debunking is slower than other forms of responses, and spontaneous debunking exhibits partisanship in political topics. These results provide actionable insights into utilizing spontaneous debunking to scale conventional fact-checking, thereby supplementing existing research from a new perspective.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

Who Is Missing? Characterizing the Participation of Different Demographic Groups in a Korean Nationwide Daily Conversation Corpus

A conversation corpus is essential to build interactive AI applications. However, the demographic information of the participants in such corpora is largely underexplored mainly due to the lack of individual data in many corpora. In this work, we analyze a Korean nationwide daily conversation corpus constructed by the National Institute of Korean Language (NIKL) to characterize the participation of different demographic (age and sex) groups in the corpus.

0 citations0 reviewsNo code linkedOpen access
preprint2022arXiv

You Have Earned a Trophy: Characterize In-Game Achievements and Their Completions

Achievement systems have been actively adopted in gaming platforms to maintain players' interests. Among them, trophies in PlayStation games are one of the most successful achievement systems. While the importance of trophy design has been casually discussed in many game developers' forums, there has been no systematic study of the historical dataset of trophies yet. In this work, we construct a complete dataset of PlayStation games and their trophies and investigate them from both the developers' and players' perspectives.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

"Trust me, I have a Ph.D.": A Propensity Score Analysis on the Halo Effect of Disclosing One's Offline Social Status in Online Communities

Online communities adopt various reputation schemes to measure content quality. This study analyzes the effect of a new reputation scheme that exposes one's offline social status, such as an education degree, within an online community. We study two Reddit communities that adopted this scheme, whereby posts include tags identifying education status referred to as flairs, and we examine how the "transferred" social status affects the interactions among the users. We computed propensity scores to test whether flairs give ad-hoc authority to the adopters while minimizing the effects of confounding variables such as topics of content. The results show that exposing academic degrees is likely to lead to higher audience votes as well as larger discussion size, compared to the users without the disclosed identities, in a community that covers peer-reviewed scientific articles. In another community with a focus on casual science topics, exposing mere academic degrees did not obtain such benefits. Still, the users with the highest degree (e.g., Ph.D. or M.D.) were likely to receive more feedback from the audience. These findings suggest that reputation schemes that link the offline and online worlds could induce halo effects on feedback behaviors differently depending upon the community culture. We discuss the implications of this research for the design of future reputation mechanisms.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

A Systematic Media Frame Analysis of 1.5 Million New York Times Articles from 2000 to 2017

Framing is an indispensable narrative device for news media because even the same facts may lead to conflicting understandings if deliberate framing is employed. Therefore, identifying media framing is a crucial step to understanding how news media influence the public. Framing is, however, difficult to operationalize and detect, and thus traditional media framing studies had to rely on manual annotation, which is challenging to scale up to massive news datasets. Here, by developing a media frame classifier that achieves state-of-the-art performance, we systematically analyze the media frames of 1.5 million New York Times articles published from 2000 to 2017. By examining the ebb and flow of media frames over almost two decades, we show that short-term frame abundance fluctuation closely corresponds to major events, while there also exist several long-term trends, such as the gradually increasing prevalence of the ``Cultural identity'' frame. By examining specific topics and sentiments, we identify characteristics and dynamics of each frame. Finally, as a case study, we delve into the framing of mass shootings, revealing three major framing patterns. Our scalable, computational approach to massive news datasets opens up new pathways for systematic media framing studies.

0 citations0 reviewsNo code linkedOpen access
preprint2020arXiv

What Was Written vs. Who Read It: News Media Profiling Using Text Analysis and Social Media Context

Predicting the political bias and the factuality of reporting of entire news outlets are critical elements of media profiling, which is an understudied but an increasingly important research direction. The present level of proliferation of fake, biased, and propagandistic content online, has made it impossible to fact-check every single suspicious claim, either manually or automatically. Alternatively, we can profile entire news outlets and look for those that are likely to publish fake or biased content. This approach makes it possible to detect likely "fake news" the moment they are published, by simply checking the reliability of their source. From a practical perspective, political bias and factuality of reporting have a linguistic aspect but also a social context. Here, we study the impact of both, namely (i) what was written (i.e., what was published by the target medium, and how it describes itself on Twitter) vs. (ii) who read it (i.e., analyzing the readers of the target medium on Facebook, Twitter, and YouTube). We further study (iii) what was written about the target medium on Wikipedia. The evaluation results show that what was written matters most, and that putting all information sources together yields huge improvements over the current state-of-the-art.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Are you Charlie or Ahmed? Cultural pluralism in Charlie Hebdo response on Twitter

We study the response to the Charlie Hebdo shootings of January 7, 2015 on Twitter across the globe. We ask whether the stances on the issue of freedom of speech can be modeled using established sociological theories, including Huntington's culturalist Clash of Civilizations, and those taking into consideration social context, including Density and Interdependence theories. We find support for Huntington's culturalist explanation, in that the established traditions and norms of one's "civilization" predetermine some of one's opinion. However, at an individual level, we also find social context to play a significant role, with non-Arabs living in Arab countries using #JeSuisAhmed ("I am Ahmed") five times more often when they are embedded in a mixed Arab/non-Arab (mention) network. Among Arabs living in the West, we find a great variety of responses, not altogether associated with the size of their expatriate community, suggesting other variables to be at play.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Revealing the Hidden Patterns of News Photos: Analysis of Millions of News Photos Using GDELT and Deep Learning-based Vision APIs

In this work, we analyze more than two million news photos published in January 2016. We demonstrate i) which objects appear the most in news photos; ii) what the sentiments of news photos are; iii) whether the sentiment of news photos is aligned with the tone of the text; iv) how gender is treated; and v) how differently political candidates are portrayed. To our best knowledge, this is the first large-scale study of news photo contents using deep learning-based vision APIs.

0 citations0 reviewsNo code linkedOpen access
preprint2016arXiv

Scheduling Broadcasts in a Network of Timelines

Broadcasts and timelines are the primary mechanism of information exchange in online social platforms today. Services like Facebook, Twitter and Instagram have enabled ordinary people to reach large audiences spanning cultures and countries, while their massive popularity has created increasingly competitive marketplaces of attention. Timing broadcasts to capture the attention of such geographically diverse audiences has sparked interest from many startups and social marketing gurus. However, formal study is lacking on both the timing and frequency problems. We study for the first time the broadcast scheduling problem of specifying the timing and frequency of publishing content to maximise the attention received. We validate and quantify three interacting behavioural phenomena to parametrise social platform users: information overload, bursty circadian rhythms and monotony aversion, which is defined here for the first time. We formalise a timeline information exchange process based on these phenomena, and formulate an objective function that quantifies the expected collective attention. We finally present experiments on real data from Twitter, where we discover a counter-intuitive scheduling strategy that outperforms popular heuristics while producing fewer posts.

0 citations0 reviewsNo code linkedOpen access
preprint2015arXiv

Breaking the News: First Impressions Matter on Online News

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people's attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight consecutive months in 2014. In order to discover strategies that could be used to attract clicks, we extracted features from the text of the news headlines related to the sentiment polarity of the headline. We discovered that the sentiment of the headline is strongly related to the popularity of the news and also with the dynamics of the posted comments on that particular news.

0 citations0 reviewsNo code linkedOpen access
preprint2015arXiv

Exploring Cyberbullying and Other Toxic Behavior in Team Competition Online Games

In this work we explore cyberbullying and other toxic behavior in team competition online games. Using a dataset of over 10 million player reports on 1.46 million toxic players along with corresponding crowdsourced decisions, we test several hypotheses drawn from theories explaining toxic behavior. Besides providing large-scale, empirical based understanding of toxic behavior, our work can be used as a basis for building systems to detect, prevent, and counter-act toxic behavior.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

Linguistic Analysis of Toxic Behavior in an Online Video Game

In this paper we explore the linguistic components of toxic behavior by using crowdsourced data from over 590 thousand cases of accused toxic players in a popular match-based competition game, League of Legends. We perform a series of linguistic analyses to gain a deeper understanding of the role communication plays in the expression of toxic behavior. We characterize linguistic behavior of toxic players and compare it with that of typical players in an online competition game. We also find empirical support describing how a player transitions from typical to toxic behavior. Our findings can be helpful to automatically detect and warn players who may become toxic and thus insulate potential victims from toxic playing in advance.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

Searching for a Unique Style in Soccer

Is it possible to have a unique, recognizable style in soccer nowadays? We address this question by proposing a method to quantify the motif characteristics of soccer teams based on their pass networks. We introduce the the concept of "flow motifs" to characterize the statistically significant pass sequence patterns. It extends the idea of the network motifs, highly significant subgraphs that usually consists of three or four nodes. The analysis of the motifs in the pass networks allows us to compare and differentiate the styles of different teams. Although most teams tend to apply homogenous style, surprisingly, a unique strategy of soccer exists. Specifically, FC Barcelona's famous tiki-taka does not consist of uncountable random passes but rather has a precise, finely constructed structure.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

STFU NOOB! Predicting Crowdsourced Decisions on Toxic Behavior in Online Games

One problem facing players of competitive games is negative, or toxic, behavior. League of Legends, the largest eSport game, uses a crowdsourcing platform called the Tribunal to judge whether a reported toxic player should be punished or not. The Tribunal is a two stage system requiring reports from those players that directly observe toxic behavior, and human experts that review aggregated reports. While this system has successfully dealt with the vague nature of toxic behavior by majority rules based on many votes, it naturally requires tremendous cost, time, and human efforts. In this paper, we propose a supervised learning approach for predicting crowdsourced decisions on toxic behavior with large-scale labeled data collections; over 10 million user reports involved in 1.46 million toxic players and corresponding crowdsourced decisions. Our result shows good performance in detecting overwhelmingly majority cases and predicting crowdsourced decisions on them. We demonstrate good portability of our classifier across regions. Finally, we estimate the practical implications of our approach, potential cost savings and victim protection.

0 citations0 reviewsNo code linkedOpen access
preprint2014arXiv

Understanding News Geography and Major Determinants of Global News Coverage of Disasters

In this work, we reveal the structure of global news coverage of disasters and its determinants by using a large-scale news coverage dataset collected by the GDELT (Global Data on Events, Location, and Tone) project that monitors news media in over 100 languages from the whole world. Significant variables in our hierarchical (mixed-effect) regression model, such as the number of population, the political stability, the damage, and more, are well aligned with a series of previous research. Yet, strong regionalism we found in news geography highlights the necessity of the comprehensive dataset for the study of global news coverage.

0 citations0 reviewsNo code linkedOpen access