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Changping Wang

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Published work

12 published item(s)

preprint2026arXiv

Unified Value Alignment for Generative Recommendation in Industrial Advertising

Generative Recommendation (GR) reformulates recommendation as a next-token generation problem and has shown promise in industrial applications. However, extending GR to industrial advertising is non-trivial because the system must optimize not only user interest but also commercial value. Existing GR pipelines remain largely semantics-centric, making it difficult to align value signals across tokenization, decoding, and online serving. To address this issue, we propose UniVA, a Unified Value Alignment framework for advertising recommendation. We first introduce a Commercial SID tokenizer that injects value-related attributes into SID construction, yielding value-discriminative item representations. We then develop a Generation-as-Ranking SID Decoder jointly optimized by supervised learning and eCPM-aware reinforcement learning, which fuses value scores into next-item SID generation to perform generation and ranking in one decoding process. Finally, we design a value-guided personalized beam search that reuses generation-as-ranking logits as online value guidance and applies a personalized trie tree to constrain decoding to request-valid SID paths. Experiments on the Tencent WeChat Channels advertising platform show that UniVA achieves a 37.04\% improvement in offline Hit Rate@100 over the baseline and a 1.5\% GMV lift in online A/B tests.

preprint2022arXiv

HybridGNN: Learning Hybrid Representation in Multiplex Heterogeneous Networks

Recently, graph neural networks have shown the superiority of modeling the complex topological structures in heterogeneous network-based recommender systems. Due to the diverse interactions among nodes and abundant semantics emerging from diverse types of nodes and edges, there is a bursting research interest in learning expressive node representations in multiplex heterogeneous networks. One of the most important tasks in recommender systems is to predict the potential connection between two nodes under a specific edge type (i.e., relationship). Although existing studies utilize explicit metapaths to aggregate neighbors, practically they only consider intra-relationship metapaths and thus fail to leverage the potential uplift by inter-relationship information. Moreover, it is not always straightforward to exploit inter-relationship metapaths comprehensively under diverse relationships, especially with the increasing number of node and edge types. In addition, contributions of different relationships between two nodes are difficult to measure. To address the challenges, we propose HybridGNN, an end-to-end GNN model with hybrid aggregation flows and hierarchical attentions to fully utilize the heterogeneity in the multiplex scenarios. Specifically, HybridGNN applies a randomized inter-relationship exploration module to exploit the multiplexity property among different relationships. Then, our model leverages hybrid aggregation flows under intra-relationship metapaths and randomized exploration to learn the rich semantics. To explore the importance of different aggregation flow and take advantage of the multiplexity property, we bring forward a novel hierarchical attention module which leverages both metapath-level attention and relationship-level attention. Extensive experimental results suggest that HybridGNN achieves the best performance compared to several state-of-the-art baselines.

preprint2016arXiv

Scalar Invariants of surfaces in conformal 3-sphere via Minkowski spacetime

For a surface in 3-sphere, by identifying the conformal round 3-sphere as the projectivized positive light cone in Minkowski 5-spacetime, we use the conformal Gauss map and the conformal transform to construct the associate homogeneous 4-surface in Minkowski 5-spacetime. We then derive the local fundamental theorem for a surface in conformal round 3-sphere from that of the associate 4-surface in Minkowski 5-spacetime. More importantly, following the idea of Fefferman and Graham, we construct local scalar invariants for a surface in conformal round 3-sphere. One distinct feature of our construction is to link the classic work of Blaschke to the works of Bryan and Fefferman-Graham.

preprint2015arXiv

Möbius and Laguerre geometry of Dupin Hypersurfaces

In this paper we show that a Dupin hypersurface with constant Möbius curvatures is Möbius equivalent to either an isoparametric hypersurface in the sphere or a cone over an isoparametric hypersurface in a sphere. We also show that a Dupin hypersurface with constant Laguerre curvatures is Laguerre equivalent to a flat Laguerre isoparametric hypersurface. These results solve the major issues related to the conjectures of Cecil et al on the classification of Dupin hypersurfaces.

preprint2014arXiv

Classification of Moebius homogeneous Wintgen ideal submanifolds

A submanifold in a real space form attaining equality in the DDVV inequality at every point is called a Wintgen ideal submanifold. They are invariant objects under the Moebius transformations. In this paper, we classify those Wintgen ideal submanifolds of dimension m>3 which are Moebius homogeneous. There are three classes of non-trivial examples, each related with a famous class of homogeneous minimal surfaces in $S^n$ or $CP^n$: the cones over the Veronese surfaces $S^2$ in $S^n$, the cones over homogeneous flat minimal surfaces in $S^n$, and the Hopf bundle over the Veronese embeddings of $CP^1$ in $CP^n$.

preprint2014arXiv

Classification of Willmore 2-spheres in the 5-dimensional sphere

The classification of Willmore 2-spheres in the $n$-dimensional sphere $S^n$ is a long-standing problem, solved only when $n=3,4$ by Bryant, Ejiri, Musso and Montiel independently. In this paper we give a classification when $n=5$. There are three types of such surfaces up to Möbius transformations: (1) super-conformal surfaces in $S^4$; (2) minimal surfaces in $R^5$; (3) adjoint transforms of super-conformal minimal surfaces in $R^5$. In particular, Willmore surfaces in the third class are not S-Willmore (i.e., without a dual Willmore surface). To show the existence of Willmore 2-spheres in $S^5$ of type (3), we describe all adjoint transforms of a super-conformal minimal surfaces in $R^n$ and provide some explicit criterions on the immersion property. As an application, we obtain new immersed Willmore 2-spheres in $S^5$ and $S^6$, which are not S-Willmore.

preprint2014arXiv

Deformation of Hypersurfaces Preserving the Moebius Metric and a Reduction Theorem

A hypersurface without umbilics in the n+1 dimensional Euclidean space is known to be determined by the Moebius metric and the Moebius second fundamental form up to a Moebius transformation when n>2. In this paper we consider Moebius rigidity for hypersurfaces and deformations of a hypersurface preserving the Moebius metric in the high dimensional case n>3. When the highest multiplicity of principal curvatures is less than n-2, the hypersurface is Moebius rigid. Deformable hypersurfaces and the possible deformations are also classified completely. In addition, we establish a Reduction Theorem characterizing the classical construction of cylinders, cones, and rotational hypersurfaces, which helps to find all the non-trivial deformable examples in our classification with wider application in the future.

preprint2014arXiv

Global geometry and topology of spacelike stationary surfaces in the 4-dimensional Lorentz space

For spacelike stationary (i.e. zero mean curvature) surfaces in 4-dimensional Lorentz space one can naturally introduce two Gauss maps and Weierstrass representation. In this paper we investigate their global geometry systematically. The total Gaussian curvature is related with the surface topology as well as the indices of the so-called good singular ends by a generalized Jorge-Meeks formula. On the other hand, as shown by a family of counter-examples to Osserman's theorem, finite total curvature no longer implies that Gauss maps extend to the ends. Interesting examples include the generalization of the classical catenoids, helicoids, the Enneper surface, and Jorge-Meeks' k-noids. Any of them could be embedded in the 4-dimensional Lorentz space, showing a sharp contrast with the case of 3-dimensional Euclidean space.

preprint2014arXiv

Moebius geometry of three dimensional Wintgen ideal submanifolds in S^5

Wintgen ideal submanifolds in space forms are those ones attaining equality at every point in the so-called DDVV inequality which relates the scalar curvature, the mean curvature and the normal scalar curvature. This property is conformal invariant; hence we study them in the framework of Moebius geometry, and restrict to three dimensional Wintgen ideal submanifolds in S^5. In particular we give Moebius characterizations for minimal ones among them, which are also known as (3-dimensional) austere submanifolds (in 5-dimensional space forms).

preprint2014arXiv

Wintgen ideal submanifolds of codimension two, complex curves, and Moebius geometry

Wintgen ideal submanifolds in space forms are those ones attaining equality pointwise in the so-called DDVV inequality which relates the scalar curvature, the mean curvature and the scalar normal curvature. Using the framework of Moebius geometry, we show that in the codimension two case, the mean curvature sphere of the Wintgen ideal submanifold corresponds to an 1-isotropic holomorphic curve in a complex quadric Q. Conversely, any 1-isotropic complex curve in Q describes a 2-parameter family of m-dimensional spheres whose envelope is always a m-dimensional Wintgen ideal submanifold at the regular points. The relationship with Dajczer and Tojeiro's work on the same topic as well as the description in terms of minimal surfaces in the Euclidean space is also discussed.

preprint2013arXiv

Models of on-line social networks

We present a deterministic model for on-line social networks (OSNs) based on transitivity and local knowledge in social interactions. In the Iterated Local Transitivity (ILT) model, at each time-step and for every existing node $x$, a new node appears which joins to the closed neighbour set of $x.$ The ILT model provably satisfies a number of both local and global properties that were observed in OSNs and other real-world complex networks, such as a densification power law, decreasing average distance, and higher clustering than in random graphs with the same average degree. Experimental studies of social networks demonstrate poor expansion properties as a consequence of the existence of communities with low number of inter-community edges. Bounds on the spectral gap for both the adjacency and normalized Laplacian matrices are proved for graphs arising from the ILT model, indicating such bad expansion properties. The cop and domination number are shown to remain the same as the graph from the initial time-step $G_0$, and the automorphism group of $G_0$ is a subgroup of the automorphism group of graphs generated at all later time-steps. A randomized version of the ILT model is presented, which exhibits a tuneable densification power law exponent, and maintains several properties of the deterministic model.

preprint2013arXiv

Wintgen ideal submanifolds with a low-dimensional integrable distribution (I)

A submanifold in space forms satisfies the well-known DDVV inequality due to De Smet, Dillen, Verstraelen and Vrancken. The submanifold attaining equality in the DDVV inequality at every point is called Wintgen ideal submanifold. As conformal invariant objects, Wintgen ideal submanifolds are studied in this paper using the framework of Möbius geometry. We classify Wintgen ideal submanfiolds of dimension $m>2$ and arbitrary codimension when a canonically defined 2-dimensional distribution $\mathbb{D}$ is integrable. Such examples come from cones, cylinders, or rotational submanifolds over super-minimal surfaces in spheres, Euclidean spaces, or hyperbolic spaces, respectively.