Abstract
We present a universal interpretation for a class of conformal extended standard models including Higgs portal interactions realized in low-energy effective theories. The scale generation mechanism in this class (scalegenesis) arises along the (nearly) conformal/flat direction for the scale symmetry breaking, where the electroweak-symmetry breaking structure is achieved in a similar way to the standard model's. A dynamical origin for the Higgs portal coupling can provide the discriminator for the low-energy ``universality class'', to be probed in forthcoming collider experiments.
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