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The Road Less Traveled: Non-traditional Ways of Communicating Astronomy with the Public

In an age of media saturation, how can astronomers succeed in grabbing the public's attention to increase awareness and understanding of astronomy? Here I discuss some creative alternatives to press releases, public lectures, television programs, books, magazine articles, and other traditional ways of bringing astronomy to a wide audience. By thinking outside the box and employing novel tools - from truly terrible sci-fi movies, to modern Stonehenges, to music from the stars - astronomers are finding effective new ways of communicating the wonders of the universe to people of all ages.