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Paper detail

The Product Promotion and Consumer Retention Gap in Online Shopping

As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to promote products, surely it will be a prime reason to drive any companies growth in the future.This paper primarily focuses on the areas on which online shopping lags product promotion and customer retention. Sellers must concentrate on the areas in which online marketing lags product promotion techniques; also they should introduce new strategies to increase their market share to gain customers attention towards their products.

preprint2013arXivOpen access
Senthur Balan SSowmyan JegatheesanSakthi Ganesh M
cs.CY
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Open access3 authors1 topic
Imported metadata coverageMissing code, dataset, citation and institution fields are tracked without dominating the paper.Details
Citations: 0Reviews: 0Saves: 0Code: not linkedDataset: not linkedInstitutions: 0

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Senthur Balan SSowmyan JegatheesanSakthi Ganesh M

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