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SUSY in Rare and CP-Violating B Decays

In this talk we discuss rare B decays (b -> s gamma, b -> s g, b -> s l^+ l^-), B-\bar{B} oscillations and CP violation in B physics in the context of low-energy SUSY. We outline the variety of predictions that arise according to the choice of the SUSY extension ranging from what we call the "minimal" version of the MSSM to models without flavour universality or with broken R-parity. In particular, we provide a model-independent parameterization of the SUSY FCNC and CP-violating effects which is useful in tackling the problem in generic low-energy SUSY. We show how rare B decays and CP violation in B-decay amplitudes may be complementary to direct SUSY searches at colliders, in particular for what concerns extensions of the most restrictive version of the MSSM.