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Searching for Novel Neutrino Interactions at NOvA and Beyond in Light of Large theta_13

We examine the prospects of probing nonstandard interactions (NSI) of neutrinos in the e-tau sector with upcoming long-baseline nu_mu -> nu_e oscillation experiments. First conjectured decades ago, neutrino NSI remain of great interest, especially in light of the recent 8B solar neutrino measurements by SNO, Super-Kamiokande, and Borexino. We observe that the recent discovery of large theta_13 implies that long-baseline experiments have considerable NSI sensitivity, thanks to the interference of the standard and new physics conversion amplitudes. In particular, in some parts of NSI parameter space, the upcoming NOvA experiment will be sensitive enough to see ~ 3sigma deviations from the SM-only hypothesis. On the flip side, NSI introduce important ambiguities in interpreting NOvA results as measurements of CP-violation, the mass hierarchy and the octant of theta_23. In particular, observed CP violation could be due to a phase coming from NSI, rather than the vacuum Hamiltonian. The proposed LBNE experiment, with its longer ~ 1300 km baseline, may break many of these interpretative degeneracies.