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Risk Measures on $\mathcal{P}(\mathbb{R})$ and Value At Risk with Probability/Loss function

We propose a generalization of the classical notion of the $V@R_λ$ that takes into account not only the probability of the losses, but the balance between such probability and the amount of the loss. This is obtained by defining a new class of law invariant risk measures based on an appropriate family of acceptance sets. The $V@R_λ$ and other known law invariant risk measures turn out to be special cases of our proposal. We further prove the dual representation of Risk Measures on $\mathcal{P}(% \mathbb{R}).$