Relationship between the visibility of political leaders during campaign and the outcome in general elections. A case study for Spain

In this article, the authors find the evidence that media coverage consisting of 13 online newspapers enhanced the electoral results of right wing party in Spain (Vox) during general elections in November 2019. We consider the political parties and leaders mentions in these media during the electoral campaign from 1st to 10th November 2019, and only visibility or prominence dimension is necessary for the evidence.

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