Abstract
In this paper, we described possible directions for deeper understanding, helping bridge the gap between psychology / cognitive science and computational approaches in sentiment/opinion analysis literature. We focus on the opinion holder's underlying needs and their resultant goals, which, in a utilitarian model of sentiment, provides the basis for explaining the reason a sentiment valence is held. While these thoughts are still immature, scattered, unstructured, and even imaginary, we believe that these perspectives might suggest fruitful avenues for various kinds of future work.
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