Phenomenological Applications of $k_T$-Factorization (--Large Direct CP-Asymmetry in B-meson Decays--)

We discuss applications of the perturbative QCD approach in the exclusive non-leptonic two body B-meson decays. We briefly review its ingredients and some important theoretical issues on the factorization approaches. PQCD results are compatible with present experimantal data for the charmless B-meson decays. We predict the possibility of large direct CP asymmetry in $B^0 \to π^{+}π^{-}$ $(23\pm7$ and $B^0\to K^{+}π^{-}$ $(-17\pm5$. We also investigate the Branching ratios, CP asymmetry and isopsin symmetry breaking in $B \to (K^*/ρ) γ$ decays and look for the possible new physics contribution via gluino mediation SUSY which can accomodate the large deviation of $S_{ϕK_s}$ from SM.}

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