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Optimal Real-Time Bidding Frameworks Discussion

This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estimated cost is taken as the bid price, i.e., the upper bound of the true cost. Here we discuss a more general bid optimisation framework with various utility and cost functions.

preprint2016arXivOpen access
Weinan ZhangKan RenJun Wang
Computer Science and Game Theory
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Open access3 authors1 topic
Imported metadata coverageMissing code, dataset, citation and institution fields are tracked without dominating the paper.Details
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Weinan ZhangKan RenJun Wang

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