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Neuroscience-Inspired Analyses of Visual Interestingness in Multimodal Transformers

Human attention is the gateway to conscious perception, memory and decision-making. However, its role in modern transformer models remains largely unexplored. As these systems increasingly influence what people see, prefer and buy, the question arises as to whether they encode principles of human interest or merely exploit large-scale correlations. Addressing this issue is crucial for understanding cognition and ensuring the responsible use of AI in communication and marketing. In order to address this issue, the concept of visual interest was examined within the multimodal vision-language-model Qwen3-VL-8B, using a pre-defined Common Interestingness (CI) score derived from large-scale human engagement data on the photo-sharing platform Flickr. Here, we analyzed internal representations across vision and language components using methods from the neurosciences. Our analyses revealed that CI information is linearly decodable from final-layer embeddings, indicating that it is aligned with human-derived measures of visual interestingness. Dimensionality reduction and Generalized Discrimination Value (GDV) analyses demonstrate that CI-related hidden representations emerge in intermediate vision transformer layers and becomes progressively more distinguishable across language model layers. Concept vectors derived using geometric, probe, and Sparse Auto-Encoder based methods converge in higher layers, as confirmed by representational similarity analysis. This indicates a robust and structured encoding of visual interestingness without explicit supervision. Future work will seek to identify shared computational principles linking human brain dynamics and transformer architectures, with the ultimate goal of uncovering the organizing mechanisms that give rise to attention and interest in both biological and artificial systems.