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Multilevel Pricing Schemes in a Deregulated Wireless Network Market

Typically the cost of a product, a good or a service has many components. Those components come from different complex steps in the supply chain of the product from sourcing to distribution. This economic point of view also takes place in the determination of goods and services in wireless networks. Indeed, before transmitting customer data, a network operator has to lease some frequency range from a spectrum owner and also has to establish agreements with electricity suppliers. The goal of this paper is to compare two pricing schemes, namely a power-based and a flat rate, and give a possible explanation why flat rate pricing schemes are more common than power based pricing ones in a deregulated wireless market. We suggest a hierarchical game-theoretical model of a three level supply chain: the end users, the service provider and the spectrum owner. The end users intend to transmit data on a wireless network. The amount of traffic sent by the end users depends on the available frequency bandwidth as well as the price they have to pay for their transmission. A natural question arises for the service provider: how to design an efficient pricing scheme in order to maximize his profit. Moreover he has to take into account the lease charge he has to pay to the spectrum owner and how many frequency bandwidth to rent. The spectrum owner itself also looks for maximizing its profit and has to determine the lease price to the service provider. The equilibrium at each level of our supply chain model are established and several properties are investigated. In particular, in the case of a power-based pricing scheme, the service provider and the spectrum owner tend to share the gross provider profit. Whereas, considering the flat rate pricing scheme, if the end users are going to exploit the network intensively, then the tariffs of the suppliers (spectrum owner and service provider) explode.