Light-front holography in $B$ physics

We use AdS/QCD holographic Distributions Amplitudes for the vector mesons $ρ$ and $K^*$ in order to predict the radiative decays $B \to ργ$ and $B \to K^* γ$ as well as the semileptonic decays $B \to ρl ν$ and $B \to K^* μ^+ μ^-$. For the radiative decays, we find that the AdS/QCD DAs offer the advantage of avoiding end-point singularities when computing power suppressed contributions. For the semileptonic decays $B \to ρl ν$ and $B \to K^* μ^+ μ^-$, we compare our predictions to the latest BaBar and LHCb data respectively.

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