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Influence of study type on Twitter activity for medical research papers

Twitter has been identified as one of the most popular and promising altmetrics data sources, as it possibly reflects a broader use of research articles by the general public. Several factors, such as document age, scientific discipline, number of authors and document type, have been shown to affect the number of tweets received by scientific documents. The particular meaning of tweets mentioning scholarly papers is, however, not entirely understood and their validity as impact indicators debatable. This study contributes to the understanding of factors influencing Twitter popularity of medical papers investigating differences between medical study types. 162,830 documents indexed in Embase to a medical study type have been analysed for the study type specific tweet frequency. Meta-analyses, systematic reviews and clinical trials were found to be tweeted substantially more frequently than other study types, while all basic research received less attention than the average. The findings correspond well with clinical evidence hierarchies. It is suggested that interest from laymen and patients may be a factor in the observed effects.