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How a "Hit" is Born: The Emergence of Popularity from the Dynamics of Collective Choice

In recent times there has been a surge of interest in seeking out patterns in the aggregate behavior of socio-economic systems. One such domain is the emergence of statistical regularities in the evolution of collective choice from individual behavior. This is manifested in the sudden emergence of popularity or "success" of certain ideas or products, compared to their numerous, often very similar, competitors. In this paper, we present an empirical study of a wide range of popularity distributions, spanning from scientific paper citations to movie gross income. Our results show that in the majority of cases, the distribution follows a log-normal form, suggesting that multiplicative stochastic processes are the basis for emergence of popular entities. This suggests the existence of some general principles of complex organization leading to the emergence of popularity. We discuss the theoretical principles needed to explain this socio-economic phenomenon, and present a model for collective behavior that exhibits bimodality, which has been observed in certain empirical popularity distributions.