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Exploring Heterogeneous Metadata for Video Recommendation with Two-tower Model

Online video services acquire new content on a daily basis to increase engagement, and improve the user experience. Traditional recommender systems solely rely on watch history, delaying the recommendation of newly added titles to the right customer. However, one can use the metadata information of a cold-start title to bootstrap the personalization. In this work, we propose to adopt a two-tower model, in which one tower is to learn the user representation based on their watch history, and the other tower is to learn the effective representations for titles using metadata. The contribution of this work can be summarized as: (1) we show the feasibility of using two-tower model for recommendations and conduct a series of offline experiments to show its performance for cold-start titles; (2) we explore different types of metadata (categorical features, text description, cover-art image) and an attention layer to fuse them; (3) with our Amazon proprietary data, we show that the attention layer can assign weights adaptively to different metadata with improved recommendation for warm- and cold-start items.