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Exclusive B -> pi e^+ e^- and B -> rho e^+ e^-

We investigate the exclusive B -> pi e^+ e^- and B -> rho e^+ e^- decays in framework of the general two Higgs doublet model (model III), in which an extra phase angle in the charged--Higgs fermion coupling, i.e., a new source for CP violation exists. The CP violation for both decays are calculated and it is observed that the CP violating asymmetry in model III differs significantly than the one predicted by the standard model and model II which is a special case of model III. Furthermore, it is shown that the zero value of forward backward asymmetry A_{FB} is shifted when compared with the SM value, which can also serve as the efficiency tool for establishing new physics.