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Bias in C IV-based quasar black hole mass scaling relationships from reverberation mapped samples

The masses of the black holes powering quasars represent a fundamental parameter of active galaxies. Estimates of quasar black hole masses using single-epoch spectra are quite uncertain, and require quantitative improvement. We recently identified a correction for C IV $λ$1549-based scaling relationships used to estimate quasar black hole masses that relies on the continuum-subtracted peak flux ratio of the ultraviolet emission-line blend Si IV + OIV] (the $λ$1400 feature) to that of C IV. This parameter correlates with the suite of associated quasar spectral properties collectively known as "Eigenvector 1" (EV1). Here we use a sample of 85 quasars with quasi-simultaneous optical-ultraviolet spectrophotometry to demonstrate how biases in the average EV1 properties can create systematic biases in C IV-based black hole mass scaling relationships. This effect results in nearly an order of magnitude moving from objects with small $<$ peak $λ$1400/C IV $>$, which have overestimated black hole masses, to objects with large $<$ peak $\lambda1400$/C IV $>$, which have underestimated values. We show that existing reverberation-mapped samples of quasars with ultraviolet spectra -- used to calibrate C IV-based scaling relationships -- have significant EV1 biases that result in predictions of black hole masses nearly 50\% too high for the average quasar. We offer corrections and suggestions to account for this bias.