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We develop techniques for studying the effects of self-interactions in the conformal sector of an unparticle model. Their physics is encoded in the higher n-point functions of the conformal theory. We study inclusive processes and argue that the inclusive production of unparticle stuff in standard model processes due to the unparticle self-interactions can be decomposed using the conformal partial wave expansion and its generalizations into a sum over contributions from the production of various kinds of unparticle stuff, corresponding to different primary conformal operators. Such processes typically involve the production of unparticle stuff associated with operators other than those to which the standard model couples directly. Thus just as interactions between particles allow scattering processes to produce new particles in the final state, so unparticle self-interactions cause the production of various kinds of unparticle stuff. We discuss both inclusive and exclusive methods for computing these processes. The resulting picture, we believe, is a step towards understanding what unparticle stuff "looks like" because it is quite analogous to way we describe the production
preprint / 2010