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Social Network Games

One of the natural objectives of the field of the social networks is to predict agents' behaviour. To better understand the spread of various products through a social network arXiv:1105.2434 introduced a threshold model, in which the nodes influenced by their neighbours can adopt one out of several alternatives. To analyze the consequences of such product adoption we associate here with each such social network a natural strategic game between the agents. In these games the payoff of each player weakly increases when more players choose his strategy, which is exactly opposite to the congestion games. The possibility of not choosing any product results in two special types of (pure) Nash equilibria. We show that such games may have no Nash equilibrium and that determining an existence of a Nash equilibrium, also of a special type, is NP-complete. This implies the same result for a more general class of games, namely polymatrix games. The situation changes when the underlying graph of the social network is a DAG, a simple cycle, or, more generally, has no source nodes. For these three classes we determine the complexity of an existence of (a special type of) Nash equilibria. We