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This article prices OTC derivatives with either an exogenously determined initial margin profile or endogenously approximated initial margin. In the former case, margin valuation adjustment (MVA) is defined as the liability-side discounted expected margin profile, while in the latter, an extended partial differential equation is derived and solved for an all-in fair value, decomposable into coherent CVA, FVA and MVA. For uncollateralized customer trades, MVA can be transferred to the customer via an extension of the liability-side pricing theory. For BCBS-IOSCO covered OTC derivatives, a market maker has to charge financial counterparties a bid-ask spread to transfer its funding cost. An IM multiplier is applied to calibrate to external IM models to allow portfolio incremental pricing. In particular, a link to ISDA SIMM for equity, commodity and fx risks is established through the PDE with its vega and curvature IM components captured fully. Numerical examples are given for swaps and equity portfolios and offer a plausible attribution of recent CME-LCH basis spread widening to elevated MVA accompanying dealers' hedging of customer flows.
preprint / 2016