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Researcher profile

Yu Zhao

Yu Zhao contributes to research discovery and scholarly infrastructure.

ResearcherAffiliation not importedOpen to collaborate
Artificial IntelligenceComputation and LanguageInformation Retrieval

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Published work

3 published item(s)

preprint2026arXiv

Cold-Starting Podcast Ads and Promotions with Multi-Task Learning on Spotify

We present a unified multi-objective model for targeting both advertisements and promotions within the Spotify podcast ecosystem. Our approach addresses key challenges in personalization and cold-start initialization, particularly for new advertising objectives. By leveraging transfer learning from large-scale ad and content interactions within a multi-task learning (MTL) framework, a single joint model can be fine-tuned or directly applied to new or low-data targeting tasks, including in-app promotions. This multi-objective design jointly optimizes podcast outcomes such as streams, clicks, and follows for both ads and promotions using a shared representation over user, content, context, and creative features, effectively supporting diverse business goals while improving user experience. Online A/B tests show up to a 22% reduction in effective Cost-Per-Stream (eCPS), particularly for less-streamed podcasts, and an 18-24% increase in podcast stream rates. Offline experiments and ablations highlight the contribution of ancillary objectives and feature groups to cold-start performance. Our experience shows that a unified modeling strategy improves maintainability, cold-start performance, and coverage, while breaking down historically siloed targeting pipelines. We discuss practical trade-offs of such joint models in a real-world advertising system.

0 citations0 reviewsNo code linkedOpen access
preprint2026arXiv

Pairwise Preference Reward and Group-Based Diversity Enhancement for Superior Open-Ended Generation

Current reinforcement learning(RL) methods are broadly applicable and powerful in verifiable settings where scalar rewards can be provided. However, in open-ended generation tasks, verifying the correctness of responses remains challenging, and training reward models incurs substantial computational and annotation costs. Moreover, reinforcement learning (RLVR) often leads to diversity collapse and produces stereotypical or rigid outputs, outcomes that are particularly undesirable in open-domain scenarios. We propose Pairwise Preference Reward and Group-based Diversity Enhancement (PPR-GDE), a RL method that is more suitable for open-ended generation. PPR-GDE does not require scalar rewards and incorporates group-level diversity into the reward signal, it preserves the comparative structure of subjective evaluation through a pairwise preference reward, mitigates judge position bias via repeated comparisons with swapped response order, and introduces a group-based diversity reward that explicitly encourages semantic dispersion within a response group, all of these reward signals are integrated into a unified group-relative policy optimization objective. We instantiate PPR-GDE on role-playing task, experiments show that PPR-GDE achieves a better alignment quality as well as expressive diversity than strong RL baselines. Further analysis shows that pairwise preference is critical for preference alignment in subjective perspective, while the diversity metric plays an essential role in achieving superior expressive diversity and broader semantic coverage.

0 citations0 reviewsNo code linkedOpen access
preprint2026arXiv

ReasonTabQA: A Comprehensive Benchmark for Table Question Answering from Real World Industrial Scenarios

Recent advancements in Large Language Models (LLMs) have significantly catalyzed table-based question answering (TableQA). However, existing TableQA benchmarks often overlook the intricacies of industrial scenarios, which are characterized by multi-table structures, nested headers, and massive scales. These environments demand robust table reasoning through deep structured inference, presenting a significant challenge that remains inadequately addressed by current methodologies. To bridge this gap, we present ReasonTabQA, a large-scale bilingual benchmark encompassing 1,932 tables across 30 industry domains such as energy and automotive. ReasonTabQA provides high-quality annotations for both final answers and explicit reasoning chains, supporting both thinking and no-thinking paradigms. Furthermore, we introduce TabCodeRL, a reinforcement learning method that leverages table-aware verifiable rewards to guide the generation of logical reasoning paths. Extensive experiments on ReasonTabQA and 4 TableQA datasets demonstrate that while TabCodeRL yields substantial performance gains on open-source LLMs, the persistent performance gap on ReasonTabQA underscores the inherent complexity of real-world industrial TableQA.

0 citations0 reviewsNo code linkedOpen access